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The Milk Bottle eCommerce Show.

Hosted by Keith Matthews, sponsored by Shooopr. Honest conversations with the founders, builders and operators shaping Shopify commerce.

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Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match

LATEST EPISODE · #113

Shopify vs GA4: Why Your Revenue Numbers Don't Match

Shopify says one number. GA4 says another. Kevin McLaughlin, founder of Slide Rule Analytics, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.

Oct 6, 2026

ARCHIVE

Every episode. From #1 to today.

Episode #112

Turning Shopify Support Tickets Into Revenue

Sep 14, 2026
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Episode #111

Formulating the Perfect Wellness Brand on Shopify in Ireland

Jul 21, 2026
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Episode #110

Is AI really driving a search change across Shopify stores?

Jun 23, 2026
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Episode #109

From WordPress to Shopify. Babyboo.ie's Replatforming Journey

May 27, 2026
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Episode #108

#Episode 108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

Aug 7, 2025
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Episode #107

#Episode 107: Navigating the European Accessibility Act with Vially.io

Jul 8, 2025
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Episode #106

#Episode 106: Why Size Matters on the Shopify Platform

Mar 17, 2025
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Episode #105

#Episode 105: Adding some fizz to B2B eCommerce with SparkLayer

Feb 6, 2025
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Episode #104

#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce

Dec 30, 2024
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Episode #103

#Episode 103: Super Shopify AI-powered personalisation by REBUY

Oct 24, 2024
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Episode #102

#Episode 102: Building repeat revenue on your Shopify store with Relo

Feb 22, 2024
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Episode #101

#Episode 101: A Clean Shopify Canvas with Marcus Seoige

Dec 12, 2023
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Episode #100

#Episode 100: Unlocking TikTok's Marketing Magic: Insights from Mycel Digital

Nov 21, 2023
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Episode #99

#Episode 99: Throwback Chat - The Unofficial Shopify Podcast Guy

Oct 24, 2023
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Episode #98

#Episode 98: Gavin Ballard & the Australian eCommerce Submarine

Sep 28, 2023
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Episode #97

#Episode 97: Dataships: Turn GDPR Compliance into an eComm marketing tool

Sep 14, 2023
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Episode #96

#Episode 96: Throwback Chat - The Importance of eCommerce Design with Nick Disabato of Draft.nu

Aug 31, 2023
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Episode #95

#Episode 95: MicksGarage.com - An Irish Pioneer in eCommerce

Aug 10, 2023
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Episode #94

#Episode 94: E-commerce Success: In Conversation with Growth Guru Luke Carthy

Jul 20, 2023
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Episode #93

#Episode 93: Mastering SMS with Leigh Marcum Phelps of Attentive

Jun 22, 2023
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Episode #92

#Episode 92: The AI Advantage: Boosting eCommerce sales with Kausambi of Mason

Jun 8, 2023
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Episode #91

#Episode 91: Callum McKeefery of Reviews.io: A man on a mission

May 25, 2023
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Episode #90

#Episode 90: Throwback Chat - 3 Inspiring Women of Shopify:

May 9, 2023
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Episode #89

#Episode 89: Smart Shopify subscriptions with Gaby Tegen of Smartrr

Apr 25, 2023
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Episode #88

#Episode 88: Throwback Chat - How 3 Irish female Shopify entrepreneurs got started

Apr 6, 2023
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Episode #87

#Episode 87: Throwback Chat - Fresh's Shopify Journey, featuring Shane Byrne

Mar 23, 2023
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Episode #86

#Episode 86: Unlocking Shopify Growth: Let's meet StoreHero.ai founder, Thomas Gleeson

Mar 9, 2023
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Episode #85

#Episode 85: The Future of Personalised Online Shopping with Shopbox.ai

Feb 21, 2023
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Episode #84

#Episode 84: Building a successful Shopify DTC business in record time

Feb 7, 2023
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Episode #83

#Episode 83: How these 3 Shopify App Devs got started

Jan 24, 2023
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Episode #82

#Episode 82: Conversational commerce with Cloda.io & Shopify

Jan 10, 2023
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Episode #81

#Episode 81: Shopify is helping HerSport.ie address media coverage of female athletes

Dec 13, 2022
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Episode #80

#Episode 80: eCommerce data benchmarking with Fran Quilty, CEO of Conjura

Nov 22, 2022
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Episode #79

#Episode 79: Take 2: The 'Realities of Retail in 2022' with Louise Stokes

Nov 8, 2022
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Episode #78

#Episode 78: Understanding customer data with Xtremepush

Oct 25, 2022
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Episode #77

#Episode 77: Turn eComm packaging into profit centre with Penny Black

Oct 20, 2022
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Episode #76

#Episode 76: eCommerce Design Principles with Nick Disabato of Draft.nu

Sep 27, 2022
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Episode #74

#Episode 75: Optily & the World of Marketing Optimisation

Sep 6, 2022
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Episode #74

#Episode 74: Digital Strategy with Caroline Dunlea of Core Optimisation

Aug 25, 2022
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Episode #73

#Episode 73: Prepare your eCommerce store for Google Analytics 4

Aug 16, 2022
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Episode #72

Launching a DTC brand with the Fabulous Pharmacist

Jul 28, 2022
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Episode #71

The 2022 eComm Awards with Kevin Traynor

Jul 13, 2022
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Episode #70

Delighting Shopify customers with SMS marketing

Jun 29, 2022
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E-commerce accounting automation by Synder

Jun 14, 2022
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Episode #68

Making Shopify invoicing interesting & profitable

May 25, 2022
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Episode #67

Supercharge your Shopify theme with Design Packs

May 10, 2022
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Episode #66

A CEO Story; building Amaze.co with Aaron Day

Apr 19, 2022
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Episode #65

From Italy to Ireland with Matteo Grassi of Popup.store

Apr 5, 2022
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Episode #64

Why you can't afford to fall behind on personalisation for your Shopify store

Mar 31, 2022
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Episode #63

The importance of data for scaling ecommerce brands

Mar 15, 2022
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Episode #62

Creating and selling an unique fashion product 'the original wrist pocket' online

Feb 22, 2022
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Episode #61

How Brightpearl is redefining ecommerce automation

Feb 8, 2022
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Episode #60

All about Klarna 'buy now pay later' for your Shopify store

Jan 27, 2022
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Episode #59

Stephen Jiang, Founder of Fervor + Hue

Jan 4, 2022
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Givz back on your Shopify store

Nov 30, 2021
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Episode #57

From Oz to Denmark with 'The Orderly' Shopify Guy

Nov 16, 2021
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Episode #56

How Lorraine Higgins is helping to shape the future of digital

Oct 26, 2021
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Episode #55

The Irish Shopify Guy in New York

Oct 12, 2021
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Episode #54

Shopify Online Store 2.0 with Default HQ

Sep 7, 2021
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Episode #53

A Masterclass in Shopify Product Page Optimisation

Aug 24, 2021
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Episode #52

The Shopify support heroes

Aug 3, 2021
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Episode #51

Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 2)

Jul 20, 2021
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Episode #50

Creating smart collections for your Shopify store

Jul 13, 2021
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Episode #49

Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 1)

Jul 6, 2021
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Episode #48

Fix your analytics with Littledata

Jun 23, 2021
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Episode #47

Grow your ecommerce business through split testing

Jun 3, 2021
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Episode #46

The high volume photo retouching app

May 11, 2021
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Episode #45

Connecting Shopify stores with the right tech tools

Apr 27, 2021
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Episode #44

Preparing your Shopify store for Google's Page Experience Update

Apr 13, 2021
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Make confident pricing decisions to sell more

Mar 30, 2021
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Episode #42

Boost online sales with referrals

Mar 2, 2021
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Episode #41

How long did it take Freshonline.ie set up on Shopify?

Feb 1, 2021
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Episode #40

Kerrigans, the early innovators of fresh online delivery

Dec 15, 2020
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Episode #39

Building a world-beating Vegan brand on Shopify

Nov 25, 2020
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Episode #38

Creating hyper-personalised video marketing ads

Oct 22, 2020
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Episode #37

Facebook marketing tips for your Shopify store

Sep 22, 2020
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Episode #36

Sell more with Messenger Marketing

Sep 1, 2020
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Episode #35

Rewind and backup

Aug 11, 2020
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Episode #34

Zapiet - the app for store pickup and delivery

Jul 14, 2020
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Episode #33

The power of video marketing

Jul 1, 2020
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Episode #32

Reunite with Keir Whitaker

Jun 16, 2020
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Episode #31

The rise of gift cards

Jun 12, 2020
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Episode #30

John Riordan from Shopify

May 26, 2020
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Episode #29

Covid-19 purchasing and consumer insights with Klaviyo

May 14, 2020
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Episode #28

Step up your marketing with Privy

Apr 28, 2020
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Episode #27

Headless e-Commerce on Shopify with Kelly Vaughn

Apr 7, 2020
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Episode #26

How Gorgias can help you and your customers

Mar 17, 2020
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Remote Working with Shauna Moran

Mar 3, 2020
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Episode #24

Kieran Masterton + Default

Feb 18, 2020
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Episode #23

The Renascence of SMS

Feb 4, 2020
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Episode #22

Excel your Shopify store with Matrixify

Jan 28, 2020
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Episode #21

Louise Stokes and the fine art of jewellery retail

Jan 7, 2020
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Episode #20

Recover sales with Pushowl

Dec 23, 2019
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Episode #19

It's Jay Myers, the Black Friday Superstar (Part 2)

Dec 5, 2019
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The Shopify Rockstar from Columbus, Ohio

Nov 20, 2019
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Episode #17

Meet Enda The Shopify Kit Man

Oct 31, 2019
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Podcast #16: The Journey From Cool Glasgow to Sunny San Francisco

Oct 18, 2019
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Podcast #15: The Shopify Mayor of Winnipeg (Part 1)

Sep 26, 2019
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Episode #14

Podcast #14: Profile of Shopify Plus Senior Launch Engineer

Sep 3, 2019
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Podcast #13: Meet Kurt Elster - Jay Leno's Shopify Guy

Aug 9, 2019
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Podcast #12: Do you wish your customers a happy birthday?

Jul 24, 2019
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Podcast #11: Keir Whitaker De:brief on Shopify Unite 2019

Jul 10, 2019
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Podcast #10: Customer Journey Retargeting with Shoelace

Jun 12, 2019
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Podcast #9: Keir Whitaker and Shopify Unite De:brief 2019

May 16, 2019
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Episode #8

Podcast #8: Send Smarter Emails

Apr 10, 2019
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Podcast #7: Product Photography Editing with Pixc

Mar 12, 2019
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Podcast #6: From farmers' markets to the global market

Feb 12, 2019
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Podcast #5: Email marketing by Conversio

Jan 22, 2019
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Podcast #4: Using Shopify to reach a niche market

Dec 28, 2018
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Podcast #3: Photo Reviews with Yoni from Loox.io

Dec 18, 2018
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Podcast #2: Bjorn of Forsberg+2

Nov 2, 2018
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The Backup Guy

Oct 15, 2018
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