Kieran Masterton tells us all about his new venture called Default. The aim of Default is to create products and services specifically for the Shopify partner community with savvy YouTube tutorial videos and The Default Podcast.  

Mike and his team are leading the way in the resurgence of SMS. SMS is a great tool to communicate with the customer; no wifi connection is needed and there is a 99% open rate compared to other marketing channels. 

Meet Maris Veide, Founder of Excelify, an app available on Shopify. Where time is money, Maris has managed to save hours of manual work with enabling you to bulk import and export data using Excelify.

Personalising your email campaigns is a proven way to increase your open and click-through rates by delivering relevant content to your customers. It can have a measurable impact on your ROI and revenue by also adding value to their experience.

In January we always advise store owners to do an app audit - a simple review of all of the apps in their store. Very often Shopify merchants pay multiple times for services that could be delivered on one single app purchase. 

As more and more people buy online, there are ample opportunities for online retailers to take advantage of key dates and events. We've listed 18 ecommerce shopping dates for you to mark in your diary.