Shopify Plus Partner

Hands-on Shopify, built in Ireland. Beautiful stores that sell more.

For over 14 years we've given owner-led Shopify brands a white-glove service, from first launch to Shopify Plus migrations: the owner on every project, no hand-offs, no ticket queues.

Nicholas Mosse hand-painted pottery jug, bowls and egg cup

Nicholas Mosse

Ella & Jo wins Beauty Website of the Year & B2B Award at the eComm Awards Dublin 2026

OUR WORK

Shopify Stores We're Proud Of.

See all work

WHAT OUR CLIENTS SAY

The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan Owner, Meaghers Pharmacy Group

OUR LATEST SHOPIFY PLUS BUILD

A Dublin icon,
now on Shopify Plus.

The Sweater Shop has been at the heart of Nassau Street since the 1980s. One of Ireland's most beloved knitwear destinations β€” Aran sweaters, Irish gifts, worldwide shipping β€” now with a new Shopify Plus store built to match the quality of the brand.

30 Nassau Street, Dublin 2, Ireland
Visit the store
The Sweater Shop storefront on Nassau Street, Dublin
The Sweater Shop lifestyle β€” Aran knitwear on the Irish coast

LISTEN

The Milk Bottle
eCommerce Show.

Hosted by Keith Matthews, sponsored by . Conversations with the founders, builders, and operators shaping Shopify commerce.

All episodes
Episode #113, Keith Matthews

Shopify Commerce Podcast Β· Episode 113

Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match

Listen
Episode #112, Keith Matthews

Shopify Commerce Podcast Β· Episode 112

Episode #112: Turning Shopify Support Tickets Into Revenue

Listen
Episode #111, Keith Matthews

Shopify Commerce Podcast Β· Episode 111

Episode #111: Formulating the Perfect Wellness Brand on Shopify in Ireland

Listen

WHAT WE DO

Six ways we help. Every one of them hands-on.

DESIGN + DEVELOPMENT

Shopify Stores

Beautiful, fast Shopify stores designed around how your customers shop. We plan, design and build every one ourselves, from first launch to full migration.

WHOLESALE COMMERCE

Shopify B2B

Trade accounts, customer price lists and easy reordering, run from the same Shopify admin as your retail store. One stock count, one team, no second system.

YOUR ECOMMERCE TEAM

Fractional Shopify Management

No ecommerce manager in-house? We step in as yours. Senior Shopify people who know your store, for the hours you need and no more.

EMAIL + SMS

Automated Email by Klaviyo

Welcome, abandoned cart and post-purchase emails that keep selling while you sleep. We write, design and set up every Klaviyo flow, then keep tuning them.

PROTECT RANKINGS

SEO Migration Support

Move to Shopify and keep the Google rankings you worked for. We map every old link to its new page and check the results after launch.

MONTHLY RETAINER

Shopify Performance Management

A monthly retainer that keeps your store fast, fixed and selling more. We test, tweak and look after the technical side, so you can run the business.

THINKING

With over 14 years of Shopify platform experience. We understand the challenges you're experiencing.