01
Honesty before optics
We tell clients what they need to hear about their store, even when it loses us the project. Long careers are built on it.
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ABOUT MILK BOTTLE LABS
Milk Bottle Labs is a Dublin-based Shopify Plus and Klaviyo agency. We design, build and grow ecommerce stores for ambitious Irish and UK brands.
OUR STORY
Keith Matthews started Milk Bottle Labs in 2012 with one client from a converted stable in Celbridge, Co. Kildare, Ireland. Shopify was still a small Canadian platform that very few Irish brands had heard of.
Fourteen years on, we are one of the longest-standing Shopify Plus Partners in Europe and the agency that more Irish brands ask for by name than any other. We did not get here by changing direction every two years. We got here by doing one thing well for a long time.
The team is bigger now. The clients are bigger now. The philosophy has not changed.
2012
FOUNDED
120+
STORES LAUNCHED
14 yrs
SHOPIFY PARTNERS
Dublin
HQ
WHAT WE BELIEVE
01
We tell clients what they need to hear about their store, even when it loses us the project. Long careers are built on it.
02
You work directly with the senior team. No layer between the people deciding and the people doing.
03
Shopify, Shopify B2B and Klaviyo. We do the platforms we know best, properly, instead of half a dozen we do not.
04
Most of our clients have been with us five years or more. We design stores and relationships for the long run.
LISTEN
Hosted by Keith Matthews and sponsored by Rewind.io. Honest conversations with the founders, builders and operators shaping Shopify commerce.
100+ episodes covering migrations, Klaviyo, B2B, store ops and the merchants doing the most interesting work across Ireland, the UK and beyond.
THE LONG VERSION
2012
Milk Bottle Labs founded in Dublin.
2014
Became Shopify Experts.
2016
Joined the Shopify Plus Partner programme.
2019
Launched The Milk Bottle eCommerce Show.
2021
Klaviyo Master Partner certification.
2024
Shopify B2B specialism launched.
OUR PARTNERSHIPS
PLATFORM
Shopify Plus Partner
EMAIL + SMS
Klaviyo Master Partner
BACKUPS
Rewind Partner
REVIEWS + LOYALTY
Yotpo Partner
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
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