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ABOUT MILK BOTTLE LABS

Ireland's Shopify experts. Building stores that sell since 2012.

Milk Bottle Labs is a Dublin-based Shopify Plus and Klaviyo agency. We design, build and grow ecommerce stores for ambitious Irish and UK brands.

Footbridge over the River Liffey in Lucan, Dublin

OUR STORY

A small Shopify shop in Dublin. Same one, fourteen years later.

Keith Matthews started Milk Bottle Labs in 2012 with one client from a converted stable in Celbridge, Co. Kildare, Ireland. Shopify was still a small Canadian platform that very few Irish brands had heard of.

Fourteen years on, we are one of the longest-standing Shopify Plus Partners in Europe and the agency that more Irish brands ask for by name than any other. We did not get here by changing direction every two years. We got here by doing one thing well for a long time.

The team is bigger now. The clients are bigger now. The philosophy has not changed.

2012

FOUNDED

120+

STORES LAUNCHED

14 yrs

SHOPIFY PARTNERS

Dublin

HQ

WHAT WE BELIEVE

Four things we will not compromise on.

01

Honesty before optics

We tell clients what they need to hear about their store, even when it loses us the project. Long careers are built on it.

02

Real people. No account managers.

You work directly with the senior team. No layer between the people deciding and the people doing.

03

Specialists, not generalists

Shopify, Shopify B2B and Klaviyo. We do the platforms we know best, properly, instead of half a dozen we do not.

04

Built to last

Most of our clients have been with us five years or more. We design stores and relationships for the long run.

The Milk Bottle eCommerce Show — guest line-up promo

LISTEN

The Milk Bottle eCommerce Show.

Hosted by Keith Matthews and sponsored by Rewind.io. Honest conversations with the founders, builders and operators shaping Shopify commerce.

100+ episodes covering migrations, Klaviyo, B2B, store ops and the merchants doing the most interesting work across Ireland, the UK and beyond.

All episodes Apple Podcasts Spotify

THE LONG VERSION

Fourteen years. One platform. One team.

  1. 2012

    Milk Bottle Labs founded in Dublin.

  2. 2014

    Became Shopify Experts.

  3. 2016

    Joined the Shopify Plus Partner programme.

  4. 2019

    Launched The Milk Bottle eCommerce Show.

  5. 2021

    Klaviyo Master Partner certification.

  6. 2024

    Shopify B2B specialism launched.

OUR PARTNERSHIPS

Certified where it counts.

  • PLATFORM

    Shopify Plus Partner

  • EMAIL + SMS

    Klaviyo Master Partner

  • BACKUPS

    Rewind Partner

  • REVIEWS + LOYALTY

    Yotpo Partner

WHAT OUR CLIENTS SAY

The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan

Oonagh O'Hagan

Owner, Meaghers Pharmacy Group

In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley

David Cawley

Owner, OneSonic

The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley

Donagh Quigley

Founder, The Handmade Soap Company

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