CASE STUDY · 2026
Ella & Jo.
Ella & Jo is a client of Milk Bottle Labs — we grow their Shopify store through ongoing Shopify performance management services.
THE CHALLENGE
Turning a loved skincare brand into a continuously optimised Shopify store.
Ella & Jo already had a thriving Shopify store and a devoted following. The challenge was never getting online — it was keeping a fast-growing brand performing at its best across both B2C and trade, month after month.
Rather than a one-off project, they needed a partner embedded in their e-commerce team. We provide ongoing Shopify performance management services — continuous CRO, merchandising and technical care that compounds over time.
WHAT WE DELIVERED
Continuous optimisation, handled end to end.
- 01
Overview
Founded by beauty experts Charlene Flanagan and Niamh Ryan, Ella & Jo was built on a simple but powerful idea — skincare that delivers real results while making self-care something to look forward to. Their award-winning formulas have earned a loyal following, and since 2022, Milk Bottle Labs has been the e-commerce partner behind their continued growth on Shopify.
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The engagement
Ella & Jo work with Milk Bottle Labs through ongoing Shopify performance management services — a long-term partnership focused on getting maximum output from the platform every month. This isn't a set-and-forget arrangement. We work as a trusted extension of the Ella & Jo e-commerce team, supporting both their B2C store and their Shopify trade store as the brand continues to scale.
- 03
What we do
Month over month, we handle conversion rate optimisation, store performance audits, merchandising, and ongoing technical care — making continuous, data-led improvements that compound over time. The goal is simple: more revenue from what's already working, and fewer things holding the store back.
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Testimonial
"The dedication and quality of service from Milk Bottle Labs since 2022 has been simply unbeatable. B2C, B2B, Klaviyo, subscriptions, design, development — they have genuine expertise across all of it."
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