THE MILK BOTTLE ECOMMERCE SHOW · EPISODE #113
Shopify vs GA4: Why Your Revenue Numbers Don't Match
Shopify says one number. GA4 says another. Kevin McLaughlin, founder of Slide Rule Analytics, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.
What’s in episode 113?
Shopify says one number. GA4 says another. Which one do you trust?
Kevin McLaughlin, founder of Slide Rule Analytics and the builder behind one of Shopify’s most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.
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