01
Custom theme design
Bespoke design grounded in your brand. Component-based theme architecture so every page feels intentional, not templated.
DESIGN + DEVELOPMENT · SHOPIFY PLUS PARTNER
Shopify stores built to convert. Designed in Dublin since 2012.
We design, build and launch beautiful Shopify and Shopify Plus stores for ambitious Irish and UK brands, the kind that win on conversion, not just looks.
- Shopify Plus Partner since 2012
- 120+ stores launched
- Headless and theme builds
- Performance + CRO baked in
WHAT YOU GET
Built for the way Shopify stores actually grow.
02
Shopify Plus builds
B2B, headless, international, scripts, Functions and Flow. We use the full Plus toolkit where it makes commercial sense.
03
App + integration work
ERP, OMS, ESP, PIM, reviews, subscriptions, loyalty. Clean integrations that survive theme updates.
04
Performance + Core Web Vitals
Lazy-loaded media, code-split scripts, image CDN tuning. Lighthouse scores you can show a CFO.
05
Conversion-rate optimisation
AB tests, funnel reviews, on-site experiments. Compounding wins built into a monthly retainer.
06
Launch + handover
Zero-downtime launch. Documented handover. Your team owns the store from day one if you want them to.
HOW WE DELIVER
A clear process. No hand-offs. No surprises.
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01
Discover
Audit traffic, conversion, brand and tech stack. We agree the commercial goal first.
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02
Design
Wireframes, brand-aligned visual design, component library. Approval at every gate.
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03
Build
Theme + apps + integrations built in parallel. Staged dry runs before launch.
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04
Launch + grow
Zero-downtime cutover. Monthly retainer of CRO, content and merchandising.
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
QUESTIONS
Frequently asked.
Do you work on Shopify or only Shopify Plus?
Both. We work on regular Shopify for brands under €1M revenue and on Shopify Plus for established and enterprise brands. We'll recommend which tier suits your stage honestly.
How long does a new build take?
A standard Shopify build is 8–12 weeks. A Plus or headless build with integrations is typically 12–20 weeks. Migrations vary by source platform, see our Migrations page.
Will the new store hurt my SEO?
No. We map every URL, write redirects for any that need to change, preserve metadata and run a pre-launch SEO checklist. Most clients see SEO improve post-launch.
What does it cost?
Shopify builds start at €25k. Shopify Plus builds typically run €40k–€120k depending on integrations. We give a fixed price after discovery, no T&M surprises.
What happens after launch?
Most clients move onto a monthly retainer that includes CRO, content, merchandising, app updates and quarterly business reviews. You can also walk away with documented handover.
Let's build your Shopify future.
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