01
Company accounts
Buyers, sales reps and locations under one company. Approval workflows, draft orders, quotes and reorder lists.
WHOLESALE COMMERCE · SHOPIFY B2B
Wholesale on Shopify. Retail-grade UX. Without the legacy ERP pain.
Run wholesale and retail on one platform. Company accounts, custom catalogues, tiered pricing and net terms, built natively on Shopify B2B.
- Native Shopify B2B (no third-party app)
- Company accounts + multiple buyers
- Custom price lists + quantity rules
- ERP, OMS and accounting integrations
WHAT YOU GET
Built for the way Shopify stores actually grow.
02
Custom catalogues
Hide products, show wholesale-only SKUs, or run completely separate catalogues per customer segment.
03
Tiered pricing
Per-customer price lists, volume breaks, dynamic quantity rules. Currency-specific pricing for international wholesale.
04
Net terms + payments
Net 30, net 60, manual payment terms, vaulted cards. Pay-by-invoice with automatic reminders.
05
ERP + accounting integrations
NetSuite, Brightpearl, SAP, Xero, QuickBooks. Two-way sync on customers, orders, products and inventory.
06
B2B + DTC on one store
Run wholesale and direct-to-consumer from a single Shopify Plus store. One inventory, one team, no duplicate effort.
HOW WE DELIVER
A clear process. No hand-offs. No surprises.
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01
Discover
Map your current wholesale flow, quotes, approvals, terms, ERP touchpoints. We document before we build.
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02
Design
Buyer journey, account screens, catalogue rules. Designed for sales teams as much as buyers.
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03
Build
B2B configuration, catalogues, payment terms, ERP integration. Staged dry-run with your real product data.
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04
Roll out
Pilot with one customer segment, then roll wider. Train sales reps. Monthly support after launch.
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
QUESTIONS
Frequently asked.
Do I need Shopify Plus for B2B?
Yes. Native Shopify B2B is a Shopify Plus feature. If you're not on Plus yet, we'll cost the upgrade alongside the B2B build so you see the full investment up front.
Can we keep our DTC and B2B on the same store?
Yes, that's usually the point. Shopify Plus lets you serve wholesale buyers (signed in, custom catalogue, B2B pricing) and DTC shoppers (anonymous, retail pricing) on the same storefront.
Will my ERP connect to it?
Almost certainly. We've integrated NetSuite, Brightpearl, SAP B1, Microsoft Dynamics, Xero and QuickBooks to Shopify B2B. If your ERP isn't on that list, we'll scope a middleware approach.
How long does a B2B build take?
Typically 10–16 weeks depending on integration complexity. ERP-heavy builds with multiple price lists and approval workflows sit at the upper end.
Can sales reps place orders on behalf of customers?
Yes. Sales reps can log in as any of their assigned companies, add to cart, apply terms, and either check out or send a draft order for buyer approval. Full audit trail.
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