EVEREVE
Launched 103 stores in 8 months and achieved record-breaking sales.
SHOPIFY PLUS
Shopify Plus. The platform for businesses that have outgrown the basics.
Shopify Plus is Shopify's plan for high-volume and complex businesses: full control of checkout, unlimited staff and B2B catalogs, up to 9 expansion stores and a direct line to support.
Brands that sell in store and online on Shopify. Images: Shopify.
€2,100
a month: where Shopify Plus pricing starts, per Shopify's Ireland pricing page
9
free expansion stores included with Shopify Plus
∞
staff accounts and B2B catalogs
24/7
priority phone support from Shopify
Plan facts from Shopify's Ireland pricing page, checked 10 Nov 2026. Shopify can change plans and prices.
Shopify. These stores run on Shopify Plus and Enterprise.
WHAT YOU GET
Everything Shopify Plus adds.
These are the features that separate Plus from Shopify's standard plans.
Fully customisable checkout
Plus is the plan with full checkout customisation. Add your own delivery, payment and upsell logic without leaving Shopify checkout, the checkout Shopify says converts up to 36% better than competitors.
Unlimited B2B catalogs
Standard plans cap B2B at 3 catalogs. On Plus there is no cap, so every trade account can have its own prices, terms and products.
Shopify Plus B2B →Up to 9 expansion stores
Run extra storefronts for new markets, brands or wholesale from the same Shopify account at no extra plan fee.
Manage businesses by market
Set up pricing, currency and content by country or company, instead of copying a store for every market.
Unlimited staff accounts
Give your whole team, agency and contractors their own login with the permissions they need.
Bot protection
Protect launches, drops and sales from bots that buy up stock and slow your store.
Up to 500% higher API limits
Integrations to stock, finance and ERP systems keep up when order volumes spike.
Priority 24/7 phone support
A direct line to Shopify support at any hour, not just a ticket queue.
Combined Listings and test environments
Merchandise related products together, and test new features before they go live.
SEE IT WORKING
Checkout and catalogs built to convert.
Plus gives you full control of checkout and unlimited catalogs, so the screens your customers see can be as tailored as your brand. Screens shown are from Shopify.
BUILT IN
The platform around it.
Shopify highlights these for enterprise merchants.
Sell in AI chats
Agentic Storefronts let shoppers find your products on leading AI platforms and check out fast, says Shopify.
Sidekick, built in
Shopify's AI assistant analyses data, writes content and helps develop code inside the admin.
Shop Pay
One-tap checkout for Shopify's 250M+ high-intent buyers, according to Shopify.
Built for speed
Shopify says its sites render up to 2.4x faster than WooCommerce and 1.8x faster on average across platforms.
THE NUMBERS
What Shopify says it delivers at enterprise scale.
36%
better conversion: Shopify says its checkout converts up to 36% better than competitors
33%
lower total cost of ownership on average, according to Shopify
20%
faster implementations than competitors, per EY research quoted by Shopify
300+
new features a year, so the platform keeps moving without a rebuild
These are Shopify's own figures, from shopify.com/ie/enterprise (checked 10 Nov 2026). Results vary by store.
COMPARE
Shopify Plus or Advanced?
| Advanced | Plus | |
|---|---|---|
| Starting price (Shopify Ireland) | €289 a month (Advanced) | From €2,100 a month |
| Staff accounts | Up to 15 | Unlimited |
| B2B catalogs | Up to 3 | Unlimited |
| Checkout customisation | Limited | Full |
| Expansion stores | None | Up to 9 |
| Bot protection | No | Yes |
| API call limits | Standard | Up to 500% higher |
| Support | Standard | Priority 24/7 phone |
Source: Shopify Ireland pricing page, checked 10 Nov 2026. Prices exclude VAT where Shopify states so.
WHO IT IS FOR
Is Shopify Plus right for you?
Plus costs more than the standard plans, so it should earn its place. It is usually the right move when:
- You sell wholesale and need more than 3 B2B catalogs, or trade pricing by company.
- You trade in several countries and want pricing and content managed by market.
- Your checkout needs custom logic that standard plans do not allow.
- You run several storefronts, brands or regions from one account.
- Your team and agencies need many staff logins, or your integrations hit API limits.
- You are moving off Magento, a bespoke platform or an ERP-heavy setup and want one platform to grow into.
SHOPIFY CUSTOMER STORIES
How bold brands got bolder on Shopify.
Skullcandy
Migrated to Shopify in just 90 days and grew holiday revenue 45% year on year.
Represent
Migrated and is on track to reach £100 million in revenue.
Parachute
Eliminated development complexity and unlocked $1M+ in savings.
Bark
Saw 8% holiday subscription growth and a 6% conversion increase.
Results are as stated by Shopify at shopify.com/ie/enterprise (checked 10 Nov 2026). Your results will vary.
INDEPENDENT RECOGNITION
Analysts keep ranking the platform you would be on.
Named a Leader in the 2025 Gartner Magic Quadrant for Digital Commerce, positioned highest for Ability to Execute.
Named a Leader and the only Customer Favorite in the Forrester Wave: Commerce Solutions, Q3 2026.
Named a Leader in IDC's B2C Commerce Platforms evaluation, 2024.
As reported by Shopify at shopify.com/ie/enterprise, checked 10 Nov 2026.
GO FURTHER
Selling to other businesses?
SHOPIFY PLUS B2B
Wholesale and retail on one platform.
Company accounts, customer-specific catalogs, quantity rules, payment terms and ERP connections, all built into Shopify Plus.
See Shopify Plus B2B →Looking for a Shopify Plus agency in Ireland? See how we work with Plus brands →
QUESTIONS
Shopify Plus, answered.
What is Shopify Plus?
Shopify Plus is Shopify's plan for larger and more complex businesses. Compared with the standard plans it adds a fully customisable checkout, unlimited staff accounts, unlimited B2B catalogs, up to 9 expansion stores, bot protection, higher API limits and priority 24/7 phone support.
How much does Shopify Plus cost?
Shopify lists Plus from €2,100 a month on its Ireland pricing page (checked 10 Nov 2026). Shopify can quote a different figure depending on your sales volume and contract, so confirm the current price with Shopify.
What is the difference between Shopify Plus and Advanced?
Advanced is Shopify's top standard plan. Plus adds unlimited staff accounts and B2B catalogs, full checkout customisation, up to 9 expansion stores, bot protection, much higher API limits and priority support. The comparison table on this page sets them side by side.
Do I need Shopify Plus to sell B2B?
Not always. Standard Shopify plans include B2B with up to 3 catalogs. Plus removes that limit and adds the checkout, market and staff features larger trade businesses tend to need. See our Shopify Plus B2B page for the detail.
Can I move to Shopify Plus from another platform?
Yes. Shopify describes replatforming to Plus with core systems connected, and quotes EY research saying implementations are 20% faster than competitors. We can plan the move with you, including redirects so you keep your search rankings.
GET IN TOUCH
Thinking about Shopify Plus?
We are a Shopify Plus Partner. Tell us about your store and we will say whether Plus is worth it for you.
Images sourced from Shopify.
