SHOPIFY PLUS B2B
Shopify Plus B2B. Wholesale and retail on one platform.
Give trade customers their own prices, accounts and reordering, and run it all from the same Shopify admin as your retail store.
Brands that sell in store and online on Shopify. Images: Shopify.
1
admin, and even one store, can run both B2B and B2C, says Shopify
∞
B2B catalogs on Shopify Plus (standard plans: up to 3)
20%
faster implementation than competitors, per EY research quoted by Shopify
300+
new Shopify features a year
Platform facts from Shopify (shopify.com/ie/solutions/b2b/enterprise and the Ireland pricing page), checked 10 Nov 2026. Shopify can change plans and features.
Shopify. These stores run on Shopify Plus and Enterprise.
WHAT'S INCLUDED
The B2B features built into Shopify.
Wholesale features sit in the core of Shopify rather than being bolted on. Here is what Shopify Plus B2B includes.
Company profiles
Represent a customer with several buyers and locations, each with their own permissions, payment terms, tax exemptions and payment methods.
Customer-specific catalogs
Offer a curated buying experience with catalogs assigned to a specific buyer or location.
Quantity rules
Create customer-specific rules for products and variants, including minimums, maximums, case packs and increments.
Volume pricing
Add quantity price breaks so wholesale customers are rewarded for buying in larger quantities.
Payment terms and invoices
Offer terms, send invoices and capture PO numbers on orders and at checkout.
Vaulted cards and PayPal
Store cards securely for checkout, draft orders and invoices, and let buyers pay with PayPal, reconciled automatically in the admin.
Quick bulk ordering
Show buyers every product and variant on one list so they can order sizes and colours fast.
Easy reordering
Buyers reorder past purchases straight from their customer account.
Company account requests
A form on your store collects trade applications. Approve one and the buyer can order wholesale straight away.
Sales rep permissions
Add reps as staff who can only see their assigned customers and place orders on their behalf.
Checkout to draft
Let buyers submit an order for review, then approve it before you fulfil. Useful for quotes.
Custom discounts
Offer promotional discounts on top of wholesale prices, tailored to your B2B buyers.
SEE IT WORKING
Catalogs, checkout and reordering in one admin.
Trade buyers see the catalog and prices agreed for them, check out with Shopify's checkout and reorder in a click. Screens shown are from Shopify.
WHO IT HELPS
One platform, three audiences.
For your buyers
- A self-serve portal to place orders and manage their own account
- Their own catalog, prices and payment terms
- Quick bulk ordering and one-click reordering
- Saved cards, invoices and PayPal
For your sales reps
- Log in as staff with permissions limited to assigned customers
- Place orders on a customer's behalf
- Approve draft orders and quotes before fulfilment
For operations
- One admin for B2B and B2C
- Shopify Flow automation with support for companies and locations
- ERP, OMS and CMS connections so orders, stock and content sync
- Custom logic with Shopify Functions and metafields
CONNECT YOUR SYSTEMS
Integrations and customisation.
Shopify says it connects with your CMS, OMS, ERP and more to sync content, orders and inventory, with partners such as Acumatica, Microsoft Dynamics 365 and Celigo.
- Run B2B and B2C from one admin, and even one store.
- Choose out-of-the-box themes, Liquid customisation or a headless storefront.
- Extend checkout and customer accounts with Shopify Functions and metafields.
- Use a B2B-optimised theme built with Shopify's advanced B2B features.
- Automate terms, invoices and more with Shopify Flow.
COMPARE
B2B on standard plans or Shopify Plus?
| Standard plans | Shopify Plus | |
|---|---|---|
| B2B catalogs | Up to 3 | Unlimited |
| Checkout customisation | Limited | Full |
| Staff accounts (sales reps) | Up to 15 on Advanced | Unlimited |
| Expansion stores (for example a separate trade store) | None | Up to 9 |
| Support | Standard | Priority 24/7 phone |
Source: Shopify Ireland pricing page, checked 10 Nov 2026.
INDEPENDENT RECOGNITION
Analysts keep ranking the platform you would be on.
Named a Leader in the 2025 Gartner Magic Quadrant for Digital Commerce, positioned highest for Ability to Execute.
Named a Leader and the only Customer Favorite in the Forrester Wave: Commerce Solutions, Q3 2026.
Named a Leader in IDC's B2C Commerce Platforms evaluation, 2024.
As reported by Shopify at shopify.com/ie/enterprise, checked 10 Nov 2026.
KEEP READING
More on Shopify and wholesale.
Shopify Plus
What Plus includes, what it costs and how it compares with Advanced.
About Shopify Plus →Shopify B2B in Ireland
Why wholesale is moving online and what Irish trade buyers now expect.
Read the guide →Shopify Plus agency
How we build and look after Shopify Plus stores for Irish and UK brands.
Work with us →QUESTIONS
Shopify Plus B2B, answered.
What is Shopify Plus B2B?
It is the wholesale side of Shopify Plus: company accounts, customer-specific catalogs and prices, quantity rules, payment terms, self-serve ordering and sales rep tools, built into the same Shopify admin you use for retail.
Can I run B2B and B2C from one Shopify store?
Yes. Shopify says you can run both from a single admin, and even a single store, with content and pricing personalised for each type of buyer. Some businesses still choose a separate wholesale store for branding or process reasons, and Plus includes up to 9 expansion stores for that.
Do I need Shopify Plus for B2B?
Standard Shopify plans include B2B with up to 3 catalogs. Shopify Plus removes the catalog limit and adds the checkout, staff, market and API features larger trade businesses tend to need.
Can Shopify connect to my ERP?
Shopify says it integrates with ERP, OMS and CMS systems and names partners such as Acumatica, Microsoft Dynamics 365 and Celigo. The connection depends on your system and is scoped before you build.
Can buyers pay on terms?
Yes. You can offer payment terms and send invoices, and capture PO numbers at checkout.
Where can I read more about wholesale in Ireland?
Our Shopify B2B Ireland guide explains why wholesale is moving online and what Irish trade buyers expect.
GET IN TOUCH
Selling to other businesses?
We are a Shopify Plus Partner. Tell us how you sell wholesale today and we will show you how it could work on Shopify Plus.
Images sourced from Shopify.
