CASE STUDY · 2026
AtOne.
Irish health supplement brand AtOne launched on Shopify with a ground-up store build by Milk Bottle Labs — designed to sell from day one.
THE CHALLENGE
Launching a new supplement brand with no room for a soft start.
AtOne was a brand-new health supplement brand entering a competitive Irish market — no existing platform, no legacy data, and no second chances at a first impression.
The store had to look credible, earn consumer trust quickly, and be fully ready to trade on launch day, built from the ground up on Shopify.
WHAT WE DELIVERED
A launch-ready store, built from scratch.
- 01
Overview
AtOne is an Irish health supplement brand founded by Oonagh O'Hagan. When it came to launching the business online, Oonagh brought in Milk Bottle Labs to design and build the Shopify store from scratch — creating a brand-new e-commerce presence built to convert from the moment it went live.
- 02
The brief
There was no existing platform to migrate from, no legacy data to carry over. AtOne was starting fresh, which brought its own set of demands. The store needed to reflect a considered, credible supplement brand, earn consumer trust quickly, and be fully ready to trade on launch day — no phased rollout, no compromises.
- 03
What we did
We designed and built the AtOne Shopify store from the ground up. That meant storefront design, full product setup, and putting the right foundations in place for the brand to grow — the kind of build that looks polished at launch but is also structured to scale. For a new supplement brand entering a competitive Irish health and wellness market, getting this right from the start mattered.
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Testimonial
"The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side." — Oonagh O'Hagan, Founder, AtOne
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