THE MILK BOTTLE ECOMMERCE SHOW · EPISODE #114
Why Your Shopify Customers Buy (and Leave)
What if you could just ask your customers why they bought, or why they left? Jason Zigelbaum, founder of Zigpoll, explains post-purchase attribution, always-on surveys and turning answers into Klaviyo segments.
What’s in episode 114?
What if you could just ask your customers why they bought, or why they left?
Jason Zigelbaum is the founder of Zigpoll, the survey platform used by more than 20,000 Shopify stores. He joins Keith on the Milk Bottle E-Commerce Show to talk about:
- Post-purchase attribution: what “How did you hear about us?” tells you that Meta and GA4 don’t
- The always-on surveys every Shopify brand should be running
- Turning survey answers into Klaviyo segments and flows that drive revenue
- How AI, MCP and synthetic surveys are changing customer research
- Building a SaaS business largely as a solo founder
Promo: 20% off any Zigpoll plan: GwT8z4FCE
Links:
SUPPORTED BY APPS WE LOVE
Shooopr
The Secret Shopper for your Shopify store. Automated audits of performance, accessibility, SEO, checkout and email flows.
VisitOrder Editing
Let customers fix their own orders after checkout — items, sizes and addresses. Fewer support tickets and cancellations, more post-purchase revenue.
VisitLoox
Photo and video product reviews that build trust and lift conversion. Automated review collection, referrals and upsells for Shopify stores.
VisitSearchanise
Smart search, filtering and product discovery for Shopify. Helps shoppers find the right product faster and turns more browsing into sales.
VisitKEEP LISTENING
