01
Technical SEO audit
Crawl, render, Core Web Vitals, structured data, indexation, canonicals, hreflang. A written audit with prioritised fixes by commercial impact.
ORGANIC GROWTH · SHOPIFY SEO
Shopify SEO. Built around revenue, not rankings.
Technical SEO, on-page optimisation, content strategy and link earning, engineered for Shopify. We rank stores for the queries that drive actual orders.
- Technical SEO audits + fixes
- Collection + product page optimisation
- Content strategy + production
- Link earning + digital PR
WHAT YOU GET
Built for the way Shopify stores actually grow.
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On-page optimisation
Collection pages, product pages, blog posts. Titles, meta, headings, internal linking and schema rewritten to win the queries that convert.
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Keyword + competitor research
GSC + Ahrefs + Semrush combined with order-data analysis. We chase queries that drive revenue, not vanity rankings.
04
Content strategy + production
Editorial calendar, buyer-intent content, monthly publishing. Written by humans who know your category, not AI templates.
05
Link earning + digital PR
Editorial outreach, digital PR campaigns, broken-link recovery, partnership links. Quality over quantity, Penguin-safe by design.
06
Reporting + attribution
Monthly reports tying organic traffic to Shopify revenue. We measure orders and AOV, not just sessions.
HOW WE DELIVER
A clear process. No hand-offs. No surprises.
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01
Audit
Technical health, on-page coverage, content gap, link profile. Written audit shared in week two.
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02
Foundations
Critical technical fixes shipped first. Schema, redirects, Core Web Vitals, internal linking.
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03
Content + on-page
Editorial calendar agreed. Collection and product pages rewritten in priority order.
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04
Compound
Monthly link earning, content publishing and on-page experiments. Quarterly review tied to revenue.
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
QUESTIONS
Frequently asked.
How long until I see results?
Technical fixes can lift impressions within 4–6 weeks. Content and link work compounds over 3–6 months. We share traffic and ranking momentum monthly so you see the curve early.
Do you do AI-written content?
No. Every piece of content we publish for clients is written or directed by a human with category expertise. AI is a research tool for us, not a publishing tool.
Will you guarantee a #1 ranking?
No, and you should be sceptical of any agency that does. We guarantee a measurable rise in organic-attributed Shopify revenue. We share targets and miss-cases in writing.
Do I need a content team or can you write?
Both options work. We can produce content end-to-end on retainer, or we can brief and edit an in-house content team. We'll recommend based on your category and goals.
Can you do SEO and Klaviyo and ads together?
SEO and Klaviyo, yes, we run those side by side for most retainer clients. Paid ads we don't run in-house; we partner with two Dublin agencies we trust and project-manage if you want a single point of contact.
Let's build your Shopify future.
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