What's in episode 12?
Union Works are a well known and experienced UK based Shopify app developer agency. We've caught up with Sam a few times so it was nice to finally understand the story behind their Happy Birthday app.
While many store owners may feel it difficult to collect birth dates, Sam's experience with the Happy Birthday app is to the contrary with a massive rise in conversion rates as a result of wishing customers a Happy Birthday.
If you're not collecting customer birth dates, you will after listening :)