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THE MILK BOTTLE ECOMMERCE SHOW · 8 EPISODES
Klaviyo is the email and SMS marketing platform built specifically for ecommerce. Its native Shopify integration means every order, browse, cart and customer action flows into Klaviyo in real time — no manual exports, no third-party connectors, no data lag. That data layer is what separates Klaviyo from general-purpose email tools: you can trigger flows based on what a customer looked at, what they didn't buy, what they've bought before, and what segment they fall into.
The flows that move the needle most for Shopify merchants are the ones most stores still haven't fully built: a properly sequenced welcome series that sets brand expectations before the first purchase, an abandoned cart flow that doesn't just recover intent but earns trust, a browse abandonment flow for high-intent shoppers who didn't add to cart, and a post-purchase flow that turns one-time buyers into repeat customers. Each of these compounds — a well-built post-purchase flow is still generating revenue two years later.
The other lever is segmentation. Klaviyo's predictive analytics can identify your most at-risk customers before they churn, your highest-LTV prospects before they've spent much, and the cohorts most likely to respond to a specific offer. A/B testing inside Klaviyo lets you validate subject lines, send times, offer structures and flow logic with real data rather than gut feel.
On this podcast, we've spoken with the Klaviyo team directly, with Irish merchants who've rebuilt their email programmes from scratch, and with marketers who've used Klaviyo flows to recover significant revenue from what used to be dead sessions. The common thread is that Klaviyo works best when it's treated as a revenue system, not just a newsletter tool.
EPISODES
Episode #97
In today's episode, we're talking to Michael Storan and Ian Madigan from Dataships. Dataships helps eCommerce businesses optimise their email marketing consent collection for growth and compliance. Michael and Ian have a combined experience of over 20 years in the data analytics industry. Keith chat
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Episode #78
Tommy Kearns is a technology leader and the current CEO and co-founder of Xtremepush, a digital engagement platform that can easily be integrated into Shopify, Salesforce and Magento amonst others. Keith digs a little deeper into the origins of this Irish-based engagement platform.
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Episode #64
Personalisation is quite the buzz word these days. What does it encompass and why is it so so important to retailers? We catch up with Sharon Goldstein who is CEO of LimeSpot, the leading AI-driven merchandising platform for Shopify.
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Episode #29
Keith chats with Jake Cohen Head of Product Marketing at Klaviyo. Klaviyo has been analysing & publishing it's learnings on changes in purchasing behaviour since the outbreak of Covid-19.
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Episode #28
Installed in over 400,000 stores, Privy is an app that boosts your marketing game plan. Ben Jabbawy, CEO and Founder of Privy chats about how they're helping small companies convert website visitors into loyal customers.
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Union Works are UK based Shopify app developer. In this episode, Keith chats to Sam Henning and discusses the success of their well known Happy Birthday app. If your not collecting customer birth dates, you will after listening...
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Episode #8
In episode 8, Keith chats to Rob Lane CEO of RareLogic Inc. Rare.io is a predictive email marketing solution that sends smarter emails; creating more sales for your ecommerce business.
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We chat to Adii Pienaar founder of Conversio; a single solution for ecommerce store owners marketing needs. Adii talks about moving to the Shopify system and the value of the UX design to both Shopify and Conversio.
ListenMILK BOTTLE LABS
Milk Bottle Labs is a Shopify agency based in Dublin. We work with Irish and international merchants on klaviyo email marketing — from strategy through to implementation.
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