In this episode, Keith chats with Jake Cohen Head of Product Marketing at Klaviyo. Klaviyo has been collecting data on consumer shopping behaviour since the outbreak of the global pandemic Covid-19. Jake discusses these insights into the massive shift of consumer and purchasing behaviour. He talks about what to expect in the future after Covid-19 and how you can better prepare your store in the coming months ahead. A hugely insightful and topical interview for anyone working in ecommerce or an online store owner in this uncertain time.