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Givz back on your Shopify store
How can you drive sales, avoid discounts and yet build your brand by giving back? Meet Andrew Forman, CEO and co-founder of Givz, a social-impact, growth marketing technology platform for Shopify stores.
SUPPORTED BY APPS WE LOVE
Order Editing
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VisitLoox
Photo and video product reviews that build trust and lift conversion. Automated review collection, referrals and upsells for Shopify stores.
VisitSearchanise
Smart search, filtering and product discovery for Shopify. Helps shoppers find the right product faster and turns more browsing into sales.
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What’s in episode 58?
How can you drive sales, avoid discounts and yet build your brand by giving back? Meet Andrew Forman, CEO and co-founder of Givz. With Givz, each consumer can donate to a charity of their choice. In this episode Andrew explains how giving back is the ultimate marketing strategy for Shopify retailers in 2022.
Episode Notes
- Introduction
- Traffic in New Jersey and New York
- Why ecommerce store owners want to give back
- How to convert discounts into donations
- How Givz developed into the app it is today
- Understanding the US discount culture
- How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
- The negative impact of deep discounts on brands
- How Givz works
- Why modern consumers are now driven by factors other than price
- What is the cost of Givz? How much does the charity get?
Links:
- Givz: donation incentives for Shopify stores
- Milk Bottle Labs
- Milk Bottle on Twitter
Listeners offer: 2 months free trial
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