What's in episode 58?
How can you drive sales, avoid discounts and yet build your brand by giving back? Meet Andrew Forman, CEO and co-founder of Givz. With Givz, each consumer can donate to a charity of their choice. In this episode Andrew explains how giving back is the ultimate marketing strategy for Shopify retailers in 2022.
- Traffic in New Jersey and New York
- Why ecommerce store owners want to give back
- How to convert discounts into donations
- How Givz developed into the app it is today
- Understanding the US discount culture
- How short term vision can be a dangerous game like Black Friday and Cyber Monday offers
- The negative impact of deep discounts on brands
- How Givz works
- Why modern consumers are now driven by factors other than price
- What is the cost of Givz? How much does the charity get?