Episode #59: Stephen Jiang, Founder of Fervor + Hue

 

What's in Episode 59?

We are back with another merchant special with Stephen Jiang, Founder and MD of Fervor + Hue, an interior homeware brand based in Cork, Ireland. Listen to this brilliant backstory of a retailer who moved from China to Ireland as a teenager. Making Cork his home, Fervor + Hue was born out of passion and colour for homeware design. With strong connections to China, get the inside story of how to build a successful brand that is continually growing. Fervor + Hue are one of the Virgin Media's Backing Business winners and we worked with them to build a new trade site for their growing wholesale. As the pandemic unravelled Fervor + Hue concentrated on making their ecommerce offering a sustainable business and they haven't looked back since.

Episode notes

• Introduction
• Winner of Virgin Media Backing Business
• Milk Bottle Labs built a trade online  Shopify store for Fervor + Hue
• How did Stephen end up in Cork?
• Learning English from scratch
• What was the 1st culture shock?
• Why set up Fervor + Hue?
• Building a business from scratch
• Meeting 100s of manufacturers in China
• The benefits of being able to hop on a place and talk directly. Having the language and local knowledge to create contacts in China.
• How Fervor and Hue became an experience store
• Why choose home furnishings?
• Designing their own product line and staying on top of future trends
• How having a strong team helps build a collection and move forward
• Supplying to 100 stores nationwide with own products
• How to facilitate growth
• Making the move to a bigger warehouse
• How and when to manage rapid expansion
• Shopify POS
• The Brexit challenge
• International shipping with bulky items
• How to ship an airplane wing
• The one thing Stephen loves about Shopify
• Favourite Shopify app
• The one thing that can be improved by Shopify?
• What's the future for Fervor + Hue?

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:  

• Fervor + Hue
• Loox.io photo review app for Shopify stores
• Shopify POS
• Milk Bottle Labs portfolio
• Milk Bottle on Twitter