What's in episode 60?
Have you heard of Klarna? Colin Creagh, Head of Klarna Ireland chats about how the Swedish fintech 'buy now pay later' service can benefit your ecommerce business. Recently launched in Ireland Klarna has a network of 250k retailers and 90m users worldwide. An insightful episode into how this new payment system works for both merchant and customer. Learn how Klarna works with Shopify and Shopify Plus store owners and how it can support Irish merchants domestically and expand their online business.
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Episode Notes
Introducton
Colin's experience with Ebay and Cornmarket
How Ebay contributed to the whole principal of customer reviews and stars
Lecturing about fashion retail and ecommerce in 3rd level education
Who are Klarna?
Global payments and shopping service with 90m plus users
How Klarna is the alternative way to make payments online in a fun, transparent and engaging way
Snoop Dogg as a brand ambassador with a quirky, fun PR campaign
Important factors are security, trust and fun
Why Klarna is easy to use, and customer friendly
People want something different to the credit card experience which is now jaded
Pay in 3 explained
All about who pays the fees
Payment options
Responsible leading and spending
Responsible measures in place for things like late night spending
The Klarna app
How can Klarna benefit your store? Regular Klarna users tend to shop more often.
How do Shopify merchants get Klarna?
Using wish lists
How merchants get use trigger points to engage with their customer
The measures in place to deal with fraud and risk
Immersive experiences by bringing it all to life
The next generation of shopping is QVC meets Tiktok
