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Podcast #10: Customer Journey Retargeting with Shoelace – Milk Bottle Labs

Podcast #10: Customer Journey Retargeting with Shoelace

What's in episode 10?

Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. In episode 10 of our Shopify Ecommerce Podcast series, we chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers.

As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done.

Happy listening! 

Siobhán

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