THE MILK BOTTLE ECOMMERCE SHOW · EPISODE #48
Fix your analytics with Littledata
Learn from Edward Upton Founder of Littledata how Shopify merchants can supercharge and solve analytics issues in order to grow faster and smarter.
SUPPORTED BY APPS WE LOVE
Order Editing
Let customers fix their own orders after checkout — items, sizes and addresses. Fewer support tickets and cancellations, more post-purchase revenue.
VisitLoox
Photo and video product reviews that build trust and lift conversion. Automated review collection, referrals and upsells for Shopify stores.
VisitSearchanise
Smart search, filtering and product discovery for Shopify. Helps shoppers find the right product faster and turns more browsing into sales.
VisitWhat’s in Episode 48?
Edward Upton Founder of Littledata, chats about helping ecommerce brands get smarter insights into their customer journey and marketing campaigns. Using apps like Littledata, Shopify merchants can supercharge and solve analytics issues in order to grow faster and smarter.
Episode notes
- What is Littledata?
- Building smart connectors for ecommerce growth
- Remote working and the future
- Google Analytics app, the benefits of adding it to a Shopify store
- Understanding the series of events that led up to an order
- On average there are 15 touchpoints before a customer makes a purchase
- Exporting data
- Understanding lifetime value
- The impact of cookie blocking
- Segment app for Shopify
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