Building a world-beating Vegan brand on Shopify

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What’s in episode 39?

Jeroen Proos is co-founder of Human+Kind an Irish based vegan skincare brand that is conquering the world. A great listen to any merchant looking to set up and/or expand their product business to small and large global retailers as well as managing their own online Shopify store.

Episode Notes

• The challenges and successes of a vegan skincare brand
• Chatting from Cork, hailing from The Netherlands
• A brief history of Human+Kind
• “Building a brand is not designing a logo”
• Researching and exploring the range, look, and feel that took over a year
• In 2010/11 Human+Kind were ahead of the current vegan trend
• Developing a skincare product is a lengthy process. It took 2 years to complete the first product!
• Testing, testing and more testing
• You’ve got your product, now what’s the order volume?
• Human+Kind migrated from Wordpress to Shopify in 2019
• 12 months in, Jeroen talks about the overall experience of Shopify, which is positive
• Being able to manage 2 stores from a computer or phone and no site crashes, is a winning formula
• Using influencers as a marketing tool to drive sales
• Where is Human+Kind selling?
• Answering the call for  vegan hand sanitiser at the start of the pandemic
• The goodwill in Ireland with businesses rallying together to help others when the global pandemic hit
• New products for Human+Kind
• Being prepared to compete against the big brands

Links:

• Human+Kind
• Milk Bottle Labs portfolio
• Milk Bottle on Twitter