Episode #50: Creating smart collections for your Shopify store

What's in episode 50?

Do you find that you have out of stock items appearing at the top of your collection pages? Or dead stock you need to move?

Daniel Gurevitch CEO & Founder of Kimonix chats to Keith about his slick app that helps Shopify brands optimise and boost their inventory. Using advanced analytics merchants can create smart automated collections and form a sorting strategy with advanced parameters and 1 to 1 personalisation to sell more. It is high level product sorting made simple. 

Episode notes

• Introduction
• Tele Aviv as a start up nation is booming
• Israelis never relax - always thinking how to do things better
• One area of Shopify lacking and that is product sorting
• What is Kimonix?
• Based on the business needs of each collection. As each collection has it’s own needs.
• A merchandising solution. Sorting is a big issue that Kimonix resolve. Sorting strategy is crucial for big stores.
• Showing the right product at the right time
• Create a super collection (same idea as automatic collection on Shopify) but with extra parameters
• Multi segment collection which  can be created within the collection i.e. multiple brands within the collection, can  create sorting strategy based on that.
• Using google analytics data
• Out of stock items pushed down to bottom
• Setting a time frame on new items like 30 days
• How AI works in the app, using personalisation
• Personalised collection for email campaigns
• Product grouping as some products always need to be beside one another - i.e. bikini - top and bottom product > can use product groups
• Smart collections - using strategy to move non moving products but maintaining sales for best selling products.
• App using Profit driven data
• A time saver for online retailers i.e. staff don’t have to constantly check that homepage has sold out items

Sponsored By:

• The Point of Sale Store
• Rewind.io

Links:

• Kimonix Super Collections Sort&Create 
• Milk Bottle Labs portfolio
• Milk Bottle on Twitter

Learn more about Kimonix in our App of the Month: Kimonix Super Collections Sort&Create blog post