ADVICE CENTRE · 53 ARTICLES

Shopify guides, made in Dublin. Practical, opinionated, written by humans.

In-depth guides on Shopify, Shopify Plus, Klaviyo, B2B and everything we have learned across 120+ store launches.

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  • Building a Loyal Customer Base Through Loyalty Programs

    Building a Loyal Customer Base Through Loyalty Programs

    Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. According to a recent study, 86% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 62% of consumers say the ability to earn rew

  • Explore the Shopify Summer Editions 2023: What's New and Improved?

    Explore the Shopify Summer Editions 2023: What's New and Improved?

    Are you ready to experience the future of e-commerce? The Shopify Summer Editions 2023 release is here, and it’s packed with mind-blowing features that will revolutionize your online store! From AI-driven content creation to enhanced B2B selling, the latest Shopify Editions will take your business t

  • Unlock the Power of Gorgias for Shopify Stores & Milk Bottle Labs

    customer service

    Unlock the Power of Gorgias for Shopify Stores

    Gorgias for Shopify is a powerful customer service platform that streamlines communication channels and leverages customer data to help you maximize your ecommerce store’s support efforts. In this blog post, we’ll delve deep into the myriad of benefits and features Gorgias offers, demonstrating how

  • Explore Shopify Summer '23 Edition: The Latest Platform Updates and Changes

    shopify bundle app

    Explore Shopify Summer '23 Edition: The Latest Platform Updates and Changes

    As a Shopify expert in Ireland, we're excited to unpack the latest Shopify platform updates recently announced inside the Summer '23 Edition. Shopify is always innovating, and this year's edition is no exception. With more than 100 updates, merchants will be able to be more productive, creative, and

  • Woocommerce to Shopify migration

    Woocommerce to Shopify migration

    In this guide, you will find out how to migrate WooCommerce to Shopify effortlessly, the benefits of doing so, and how working with Shopify experts such as Milk Bottle Labs can help.

  • Your guide to Shopify’s cohort analysis

    Your guide to Shopify’s cohort analysis

    Shopify offers customer data analytics so that you can track the behaviour of customers on your Shopify store, where they came from, what they’re buying and whether they make a repeat purchase.

  • How to migrate your custom CMS site to Shopify

    How to migrate your custom CMS site to Shopify

    If you're used to working with a custom-built CMS, we recommend building your new Shopify store before you do anything else. With our software, you'll be able to get a feel for how the design and look of your new site will work in real life before you begin the Shopify migration process. When moving

  • Migration from Wix to Shopify

    Migrating from Wix to Shopify

    If you are an online store owner running a small e-commerce business on Wix and want to scale up your online store, you may want to consider online store migration from Wix to Shopify. Wix is a user-friendly, simple and cost-effective website builder platform but isn't designed for e-commerce.

  • Klaviyo major updates: Meet Klaviyo One

    Klaviyo major updates: Meet Klaviyo One

    Klaviyo is an automated marketing tool that is designed to help business owners reach their customers primarily with email and SMS campaigns with enhanced analytics for specified marketing. It uses and displays data for real-time understanding of customer figures and performance statistics, which is

  • A quick guide to Shopify Editions: Summer 2022 updates by Milk Bottle Labs

    A quick guide to Shopify Editions: Summer 2022 updates

    The e-commerce space is constantly changing to adapt to the new ways customers shop and the latest technologies we use. As a result, Shopify comes out with dozens of updates every year, and it can be challenging to keep up. It’s also difficult to understand how these changes will affect your busines

  • Klaviyo new features: email template updates

    automated email

    Klaviyo new features: email template updates

    Klaviyo allows customers to create targeted email campaigns which increase revenue and build brand awareness, and updates allow them to stay current and keep the favour of their users. One of the most important elements that need frequent updates include email templates.

  • A complete guide to the Shopify mobile app

    A complete guide to the Shopify mobile app

    Shopify has made ecommerce even easier by introducing a mobile app. The Shopify mobile app allows users to edit their Shopify store from their mobile device, including store theme, product pages and navigation. Users can also use Shopify Mobile to review store performance including, total sales over

  • Klaviyo new features: custom reports and segments with apple iOS15

    emailmarketing

    Klaviyo new features: custom reports and segments with apple iOS15

    Klaviyo has helped businesses across the globe earn billions in revenue, and it is constantly evolving to provide shop owners and customers alike with a better user experience. Klaviyo recently underwent some important feature upgrades, but how do they benefit you?

  • A Complete guide to Shopify Markets by Milk Bottle Labs

    Shopify Markets

    A Complete guide to Shopify Markets

    From September of 2021, Shopify introduced a cross-border management tool. This advanced Shopify tool allows eCommerce businesses to scale-up and optimise their Shopify marketing strategy, by creating a tailored online shopping experience for different buyer segments.

  • Klaviyo logo and mailchimp logo

    emailmarketing

    Ecommerce email marketing comparison: Klaviyo vs Mailchimp

    Email marketing tools are essential components of any ecommerce marketing campaign and strategy. We take a look at two of the most popular email marketing tools on the market today: Mailchimp and Klaviyo.

  • Shopify Online Store 2.0 Dawn theme

    2.0

    A guide to Shopify Online Store 2.0

    In June 2021, Shopify announced a new update to improve efficiency and accommodate the growth of the site: Online Store 2.0. Not only does this new release of exclusive features expand the possibilities for developers, but it puts merchants in more control of their stores, products, collections and

  • Macbook with Shopify logo, 2 people chatting in background

    emailmarketing

    A guide to integrating Klaviyo with Shopify

    Integrating your Shopify account with the Klaviyo email marketing platform will enable you to target customers more effectively using custom audience targeting.

  • Klaviyo ecommerce email marketing: benefits and limitations

    emailmarketing

    Klaviyo ecommerce email marketing: benefits and limitations

    So is Klaviyo the right solution for your ecommerce store? In this article, we’ll explore the benefits and limitations of this platform in more detail to help you reach a better understanding of whether Klaviyo is the best email marketing solution to support your ecommerce brand.

  • Klaviyo email automation platform

    emailmarketing

    Klaviyo ecommerce email marketing: key features

    Klaviyo is a powerful digital marketing platform that helps ecommerce business owners deliver more targeted and personalised email and SMS marketing messages to their customers.

  • Jigsaw pieces on blue background

    integrations

    A Guide to Shopify Integrations

    Shopify integrations are add-ons that significantly increase the functionality of your store. Features include advanced stock management, email management, marketing automation and more.

  • Shopify App Development notebook and macbook

    integrations

    A Guide to Shopify App Development

    While there are thousands of apps in the Shopify App Store to make use of, you may have some unique requirements for your ecommerce store and wish to develop your own.

  • piggy bank and clock, save time with Shopify Flow

    Shopify Plus features: Flow

    Shopify Flow is an automation tool that helps you reclaim your time and focus on growing your business. AI is one of the big buzzwords of 2021 and Shopify Flow makes it work for you.

  • shopify scripts

    Shopify Plus features: Scripts

    Shopify Scripts are a unique and effective way for businesses to customise the ecommerce experience for their customers.

  • Shopify Plus features: API

    What are Shopify Plus APIs? Overview & benefits

    If you are not familiar with ecommerce, some of the terminologies can be a little confusing. In this guide we will take a look at Shopify Plus's higher API limit and what this means for an ecommerce store. We'll explain what APIs are and introduce some Plus-only APIs.

  • Shopify Plus logo and Woo Commerce logo

    Shopify Plus vs WooCommerce: ecommerce store comparison

    Like Shopify Plus, WooCommerce offers sellers the chance to customise the payment process and is free to install on any WordPress website—but there can be hidden hosting costs too. This guide will compare these two ecommerce software competitors across several key factors, such as scalability and in

  • Shopify Plus and Salesfoce logo

    Shopify Plus vs Salesforce Commerce Cloud: ecommerce store comparison

    As an ecommerce merchant, you might be asking yourself some questions about Shopify Plus and Salesforce Commerce. Both systems offer a SaaS solution that is powerful and excellent to use. But, given the vital role your hosting platform will play in your business, it's essential to familiarise yourse

  • Black & White image of B2B sign with skyscrapers

    Shopify Plus Wholesale Channel for B2B

    In this article we will seek to explain B2B needs in ecommerce, discuss whether the Shopify Plus ecommerce software is good for B2B, explore the Shopify Plus wholesale channel, and answer some frequently asked questions.

  • Image of dog in cardboard box by Erda Estremera. For blog article titled Why move to Shopify Plus? with Milk Bottle Labs

    advice Shopify Plus

    Upgrading to Shopify Plus: When and why to make the move

    Shopify Plus is a fully hosted ecommerce platform designed specifically to meet the demands of online stores who are outgrowing the functionalities of their current platform. It provides even more opportunities for innovative design with a range of customisation options to suit your customer interes

  • Image of little boxes with shopping carts printed on them on laptop keypad. For blog article What are the Shopify Plus requirements?

    advice Shopify Plus

    What are the Shopify Plus requirements?

    Shopify Plus is a fully hosted cloud-based platform designed specifically to meet the business demands of large, enterprise-level online stores and brands experiencing rapid growth. This guide provides an overview of some of the requirements you should take into account when considering making the m

  • how much does shopify cost? Image of hand typing numbers into calculator.

    advice Shopify Plus

    Shopify Plus Pricing: How Much Does Shopify Plus Cost?

    For businesses looking to make the leap from small-scale service to a larger enterprise, Shopify Plus is the ideal option. Designed to offer all the essentials of the basic Shopify plan with extra features on top, Shopify Plus builds on an already-successful formula to offer the eCommerce platform t

  • Choosing to move to Shopify Plus

    advice Shopify Plus

    Choosing to move to Shopify Plus

    Now more than ever, eCommerce is thriving. Choosing the right platform to host your store is a crucial decision which can have a serious impact on your sales, usability and reputation among customers. This consideration should always focus on your store’s long-term plans, as you should only invest i

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