Klaviyo ecommerce email marketing features: integrations
Klaviyo is an email marketing platform that is designed to help ecommerce businesses manage multi-channel marketing campaigns. The platform uses several unique tools to do this, including machine learning and AI, which allow you to deliver targeted marketing communications and access more intelligent customer insights.
One of Klaviyo’s main features is the extensive list of integrations available, including ecommerce platforms, social media and CRM systems. This enables you to sync your Klaviyo account with your shopping cart software so that your email segmentation and automation are as accurate and effective as possible.
In this guide, we are going to look at some of the marketing and ecommerce tools you can integrate with your Klaviyo account, and discuss how you can use them to grow your online business. Click on one of the links below to jump to that section:
- Klaviyo integrations
- Ecommerce platforms
- Ecommerce business
- Social media and influencer marketing
- Marketing and advertising
- Frequently asked questions
Klaviyo integrates with other platforms using an Application Programming Interface (API). This is a suite of protocols that allow two different apps to communicate with each other across the web.
Klaviyo is a powerful tool on its own, but you can improve the performance of your marketing campaigns by combining the data held in Klaviyo with other tools. This will give you better insight into how your marketing campaigns are performing.
Integrating Klaviyo with your marketing and ecommerce tools offers a multitude of advantages for improving the customer experience and driving online sales. Klaviyo integrations allow you to automate email campaign processes, analyse customer data, improve email open and click-through rates, reduce abandoned basket rates and improve customer lifetime value.
Klaviyo’s integration with ecommerce platforms is one of the reasons this tool is the industry leader when it comes to email automation for ecommerce. Klaviyo offers easy integration with many of the main ecommerce platforms, including:
Klaviyo offers several advanced integration features with Shopify and Shopify Plus. These allow you to identify customer preferences, send ultra-personalised emails, target emails at key stages of the buying cycle and reduce basket abandonment rates.
BigCommerce is one of the most popular ecommerce platforms for small and midsize retailers. Klaviyo’s BigCommerce app offers easy installation and set-up, integration with BigCommerce webhooks, pre-built signup forms and flow templates, and much more.
Magento is one of the most mature ecommerce platforms and it remains popular with many large retailers. Klaviyo’s Magento 1 and Magento 2 extensions automatically sync historical order and customer data. You can also manage multiple brands and regional stores, send personalised coupons and product recommendations, and deploy codeless signup forms.
Salesforce Commerce Cloud
Salesforce Commerce Cloud is a powerful set of ecommerce tools built on the Salesforce platform. Klaviyo can be easily integrated with Commerce Cloud to allow real-time tracking of customers as they move along sales funnels.
Any successful ecommerce store needs to be integrated with several back-office systems to help deliver the kind of service customers expect. Klaviyo offers several out-of-the-box integrations to help you achieve this, including:
Antavo is an enterprise-grade loyalty management platform that allows brands to build more tailored and engaging loyalty programs. Klaviyo offers one-click integration with Antavo to allow seamless cross-platform data sharing.
Fera product reviews allow easy customer review integration for Shopify stores. Klaviyo can be integrated with Fera to automatically follow up with customers once they have left a review.
Fresh Relevance is a powerful behavioural management platform that allows brands to gather detailed insight for each customer. It can be integrated with Klaviyo to collect and aggregate behavioural, transactional and contextual data from multiple channels.
Shipup allows store owners to offer a more personalized post-purchase experience. Shipup can send ‘events’ to Klaviyo to provide real-time order tracking and delivery information using Klaviyo’s email templates. Shipup process more than 70 different types of notification, including delivery delays due to weather issues and failed delivery attempts.
Social media and influencer marketing
Social media and influencer marketing can help your brand be heard above the noise. Klaviyo integrates with several tools to help you manage the performance of various social media campaigns, such as:
Pixlee helps brands harness the power of user-generated content (UGC) by making content on platforms such as Instagram and TikTok more shoppable. Klaviyo integrates with Pixlee data to show UGC galleries of real customers interacting with your products, drive brand engagement and incorporate UGC into cart abandonment strategies.
Gatsby allows you to identify and scale micro-influencers from among your website visitors and customers. Gatsby for Klaviyo can segment customers and subscribers by influence, automate influencer marketing campaigns and measure UGC engagement.
LoudCrowd allows brands to analyse the value of UGC and create programs that send rewards to customers with discounts and other incentives, sent through Klaviyo targeted emails.
Marketing and advertising
Klaviyo offers one-click integration with some of leading marketing and advertising tools, including:
GrowthHero helps brands hosted by Shopify build more effective referral and affiliate marketing campaigns. Integrating with Klaviyo enables you to synchronise partner programs for customers and their attributes to deliver engaging and targeted email communications.
Recart is a leading SMS marketing tool that automates Facebook Messenger and SMS messages to drive sales across platforms. Klaviyo integrates with Recart to capture emails in Facebook Messenger and combine them with Klaviyo lists.
Customer referrals are still one of the most powerful ways to drive revenue. ReferralCandy is a plugin that uses the power of word-of-mouth marketing by encouraging existing customers to attract new ones through unique referral links. Klaviyo integration enhances this capability by harnessing email campaigns to promote your brand.
Shoelace helps brands to create more personalized customer journey retargeting campaigns. Through Klaviyo integration, retargeting ads can be triggered and sent to subscribers to re-engage recipients on Instagram and Facebook.
Frequently asked questions
What platforms don’t integrate with Klaviyo?
Klaviyo offers more than 200 integrations out of the box. Platforms that don’t have pre-built integrations can use the Klaviyo API to access data securely. Using this method, Klaviyo can be used to access any platform that allows API access.
How do you integrate Klaviyo with Shopify?
Shopify and Klaviyo can be easily integrated by following the Klaviyo Setup Wizard. We discuss how to achieve this in our guide to integrating Shopify and Klaviyo.
To discuss how Klaviyo and its extensive integration options can benefit your ecommerce business, contact the Milk Bottle Labs email marketing experts today.