Ecommerce email marketing comparison: Klaviyo vs GetResponse
When you run an ecommerce store, it can be hard to know how effectively use your time and which services to invest in to support your operations. There is a lot of competition out there, as it has never been easier to set up an online business. By harnessing the power of sophisticated marketing tools, you could give your store a much-needed edge over your competitors.
One tool to consider is email marketing software. Through an email marketing service, you can convert mailing list sign-ups to sales by using relevant data to improve customer experiences. By automating some of the email campaign processes, the right tool will free up your time so you can focus on developing your products and growing your business.
In this guide, we'll compare two popular email marketing platforms: Klaviyo and GetResponse. Whether you're a small business owner or head-up an enterprise-level store, we'll help you find the best email marketing software for you. Click on one of the links below to jump to that section:
- Klaviyo vs GetResponse: Overview
- Email marketing features
- Analytics and reporting
- Ecommerce viability
Klaviyo vs GetResponse: Overview
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Klaviyo |
GetResponse |
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Monthly price plans |
Then plus $10 for every additional 500 contacts. |
You get unlimited email sends on any plan. The prices of paid plans increase with bigger email lists. More plan features are available as you move up the tiers. |
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Integrations |
Klaviyo email marketing benefits from one-click integrations and API for custom integration. Klaviyo connects with ecommerce platforms such as Shopify and Shopify Plus, WooCommerce and Magneto as well as SMS marketing, social media such as Facebook and more. |
Integrates with ecommerce platforms such as Shopify and Magento, social media such as Twitter and YouTube, as well as payment software like PayPal and more. |
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Dashboard and templates |
There is a bit of a learning curve but the intuitive dashboard is easy to use and interact with. The platform offers a drag-and-drop feature for creating email templates. |
A customisable dashboard that is easy to navigate. Over 100 responsive email templates that you can also customise. |
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Audience |
Klaviyo is specifically designed for ecommerce and its features are intended to help drive sales and revenue alongside a growing subscriber list. |
GetResponse is catered more for general marketing campaigns, with extra features such as landing pages and webinars. |
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A/B testing and landing pages |
Advanced A/B testing as well as SMS split testing. |
Offers A/B testing capabilities and the ability to create landing pages as well. |
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Customer support |
Chat and email support for paid users. An extensive support database and forum available to all users. |
Live chat and email support in eight languages. Lots of articles and videos to provide extra help and guidance. |
Email marketing features
Both Klaviyo and GetResponse offer responsive email templates. You can add dynamic content on Klaviyo using their intuitive drag-and-drop function. GetResponse also allows you to create landing pages within their software. This is especially useful if you are just starting out, as it can help you create something that looks very established and professional. Klaviyo allows you to create sign-up and pop up forms that you can integrate on your website. GetResponse is also able to create forms that will help to build your subscriber list.
Both platforms enable you to set up automated workflows. This saves time and makes sure your customers get quick and relevant communication. Klaviyo has built-in autoresponders and offers automated list imports. You can create triggered emails, order follow-ups, welcome emails and an abandoned cart series, all designed to boost customer engagement and drive sales.
GetResponse also uses autoresponders and allows you to create an abandoned cart series as well as conversion funnels. You can also make sure your emails are automatically time optimised and delivered by time zone.
Klaviyo will also allow you to segment your subscriber list. Segmentations can be powerful, helping you to build up customer profiles and target each one with topics and products that your data suggests will be the most relevant and interesting to them.
Analytics and reporting
Building your email marketing campaign and setting up the automation workflow is only one part of email marketing for ecommerce. Another bonus to using an email marketing tool is that it will give you access to analytical data about how your subscribers are interacting with your campaigns.
Klaviyo will enable you to track user behaviour on your website in real-time with added return on investment reporting. It provides ecommerce-specific insights such as revenue per email recipient and predictive analytics, so you can see which parts of your email campaigns are working and which areas need improvement.
GetResponse also offers analytics and email intelligence. This helps to see which links are being clicked and how well your email is converting to actual sales.
Ecommerce viability
Klaviyo is specifically designed for ecommerce and growing revenue from online sales. This is reflected in its automation tools, analytics, integrations and extensive feature set. If you’re a small business with dreams of expansion, and have the time to overcome Klaviyo’s learning curve, this could be the ideal email marketing solution for you.
GetResponse, on the other hand, is more useful as a general marketing tool for websites of all kinds, not specifically ecommerce sites. Their features are not limited to email, and allow you to focus on other forms of creating income, such as landing pages and webinars which are becoming increasingly popular. They offer a huge amount of scope to grow your subscriber list with their different packages, meaning they are viable for any size business.
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