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A senior ecommerce lead
A dedicated, experienced Shopify lead who owns your store the way an in-house manager would, without the full-time salary, recruitment and on-costs.
YOUR ECOMMERCE TEAM · FRACTIONAL MANAGEMENT
No ecommerce manager? Use the Milk Bottle team.
Senior Shopify expertise, only when you need it. We act as your fractional ecommerce manager, owning the store, the roadmap and the day-to-day so you do not have to hire in-house.
- A senior ecommerce lead on tap
- Strategy, roadmap and delivery
- Cheaper than a full-time hire
- Scale up or down as you need
WHAT YOU GET
Built for the way Shopify stores actually grow.
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Strategy and roadmap
We set the commercial roadmap, prioritise the work that moves revenue and keep the whole programme pointed at your goals.
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The whole team behind them
Your fractional lead is backed by our designers, developers and Klaviyo specialists, so you get an entire ecommerce department, not just one person.
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Supplier and app coordination
We manage your Shopify apps, agencies and suppliers, so the moving parts of your ecommerce stack actually work together.
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Reporting to your board
Clear monthly reporting and commercial context, ready to share with your leadership team or board.
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Flexible commitment
Scale the engagement up for a big launch or down in a quiet quarter. You pay for the seniority you need, when you need it.
HOW WE DELIVER
A clear process. No hand-offs. No surprises.
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Discover
We learn your business, store and goals, and agree where a fractional lead adds the most value.
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Embed
Your lead plugs into your tools and rhythms, taking ownership of the store and roadmap.
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Run
Weekly delivery across design, development and marketing, coordinated by your fractional lead.
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Review
Monthly reporting and a quarterly review, reshaping the plan as the business changes.
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
QUESTIONS
Frequently asked.
What is a fractional ecommerce manager?
A senior ecommerce manager who works for you part-time, on a flexible basis, instead of being a full-time hire. You get the seniority and ownership without the salary, recruitment risk and on-costs.
How is this different from a retainer?
A performance retainer delivers a set scope of work each month. Fractional management adds ownership and strategy: your lead runs the store, sets the roadmap and is accountable for outcomes, like an in-house manager would be.
Who is this for?
Growing Shopify and Shopify Plus brands that need senior ecommerce leadership but are not ready, or do not want, to hire a full-time manager yet.
Can you work with our existing team?
Yes. We often lead and coordinate in-house staff, freelancers and other agencies, acting as the senior point of accountability across the whole ecommerce function.
Let's build your Shopify future.
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