GROW HQ (GIY): a new Shopify store for the GROWBox launch

GROW HQ is the home of GIY, the Irish social enterprise that helps people grow their own food. They came to Milk Bottle Labs to replace their old online store with a new Shopify store, and to give a new product range, GROWBox, a proper home online.

The project ran for four months to a fixed date: the store had to go live alongside the launch of a new TV series. In their words, it was delivered on time and on budget.

What stood out

• A brand new Shopify store replacing the old online store, built over about four months
• Delivered to a strict deadline tied to a TV series launch
• Guidance on driving traffic, understanding where it comes from and improving conversion
• A theme that lets the team add products, change pages and move content around themselves

“We worked with Milk Bottle Labs over the last 4 months to develop a brand new shopify store to replace our old online store and for a new product range we've developed called GROWBox.

We can't recommend the team at Milk Bottle Labs highly enough. Designing and creating the platform is one thing (which they did, brilliantly), but they added value for us by helping us to understand online selling more thoroughly. We're more confident now about how to drive traffic to the site, where it's coming from and how to increase our conversion rate. As any successful online retailer will know - the platform is only one part of equation. Knowing how to get the most from it is equally important. Milk Bottle Labs - with their deep knowledge of the shopify platform - were the ideal partner in that respect.

At design stage they listened carefully to what we needed the shop to do, and how we wanted it to look and then cracked on with delivering it for us. They helped steer us back on course a few times when we needed it! We had a very tight and strict deadline to coincide with the launch of our new TV Series and the platform was delivered on time and to budget, with no messing around. Milk Bottle Labs went above and beyond for us in a way that no other IT company we've worked with have in the past. The attention to detail and quality of work was outstanding. They were 'available' to us in every sense of the word. We had an overall feeling that they were deeply committed to delivering an outstanding project for us.

Bottom line? Milk Bottle Labs have put together a best-in-class website that looks great and with a template that easily allows us to add products, change pages, move content around. It's a powerful tool. We've a platform in place now that can drive serious revenue to our social enterprise in the years ahead. Above all they've armed us with the knowledge and passion for online selling that we need to succeed and we know we've a partner ready to support us.”

Written for the Shopify Partners Directory and reproduced here word for word.