GIY.

GIY (Grow It Yourself) is one of Ireland’s most recognised social enterprises, on a mission to reconnect people to real food through growing, cooking and eating. Founded in Waterford and headquartered at GROW HQ on the Curraghmore Estate, GIY runs food-growing programmes in schools, workplaces and communities nationwide — and has become a familiar face on Irish television through their RTÉ series.

The Brief

GIY came to Milk Bottle Labs needing a Shopify store that could carry the weight of a national brand — one that sells organic veg box subscriptions, courses and grow kits, while also supporting the reach of their popular RTÉ television show. The store needed to work beautifully on mobile, where the majority of their audience was already browsing.

What We Built

We delivered a fully customised Shopify store designed around GIY’s earthy, community-driven brand. Mobile optimisation was central to every decision — from navigation to checkout. Alongside the core store, we built a dedicated microsite to house content tied to the TV show, giving viewers somewhere to land, explore and shop directly from what they’d seen on screen.

The result was a cohesive digital home for everything GIY does: a place to subscribe to a veg box, book a course at GROW HQ, and follow the story of Ireland’s food-growing movement.