The Handmade Soap Company

Client Requirements

The Handmade Soap Company is one of Ireland's stellar brands. They started out selling their lovely handmade soaps at farmers’ markets and to delighted neighbours and from there, things just grew and grew. 

Using only the finest quality natural ingredients, avoiding modern chemical nasties and wrapping everything up in standout, vintage packaging. They needed their online store to grow with them too to better represent their brand and market growth.

Services Delivered

- Migration to Shopify

- Customised theme design

- Enhanced collection and product pages

- Digital Marketing

- Multi-Regional Stores


Working side-by-side with Donagh and his marketing team we brought their paper designs to life on Shopify. We significantly customised Shopify to reflect the brand and product designs and enhanced the store functionality to deliver a quality experience for store visitors on desktop and mobile. By integrating a number of 3rd party apps we allow the team run effective marketing automation programs to drive repeat visits and increased purchase frequency.


A month after launch, sales were running at double the level of their previous store and continues to grow as they make use of Shopify's fantastic platform. Donagh Quigley, founder of The Handmade Soap Company said:

"The guys at Milk Bottle really over delivered. Once the project price was agreed the focus was then on making the vision happen. That standard carried all the way through to the far side of the project, particularly impressive was the potentially stressful 'going live' period"


The Handmade Soap is mostly mobile, so we created a native-like experience for mobile and tablet users that is slick, fast and uncompromising. Our success team have made continuous optimisations based on analytics and customer feedback.

The Sweet Smell of Success

Following the first year's growing success on the Shopify platform we continued to work closely with The Handmade Soap Team and have built out new regional Shopify stores for the US and UK markets to complement the core EU/ROW store.

  • +95%

  • +61%

  • +18%

  • +22%


"Milk Bottle Labs anticipated The Handmade Soap Company's needs from the beginning and set about the migration in a planned, orderly and timed fashion. Communication was excellent and I was kept up to speed on progress regularly. Milk Bottle Labs also listened to my feedback during the migration and I am happy to report we worked well together to achieve a site that I am now very proud of (and I hope everyone in Milk Bottle Labs are too). Overall, they took all the hassle out of creating a new website and were an absolute pleasure to work with!"

Donagh Quigley, Founder

Shopify Apps Used

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Made in Ireland by Milk Bottle