Ireland's Favourite School Book Store

Schoolbooks was established in 2004 and is Ireland's largest schoolbook online marketplace.

As Ireland's favourite schoolbooks store and one of the country's most successful online businesses, a tired legacy custom platform was creaking under the pressure. 


- Shopify Plus

- Theme customisation

- Re-platforming

- Warehouse Integration

- Custom checkout scripts

- Subscriptions


With a growing customer base lead by superior customer service, the team needed a scalable platform that could handle high volume order throughout the high season and integrate seamlessly to their warehouse management system.


With ambitious plans to scale the team needed a secure, scalable commerce platform with 24/7 priority support and a best-in-class agency to advise and deliver. 


Key to's continued success is mobile search.  With a majority of visitors on mobile, needed a fast, responsive shopping cart customised for their unique requirements with minimum errors to maximise conversions.  


Over the years we've been working together we've continued to maximise the capabilities of the Shopify Plus platform to push the performance of 

  • +100%

  • ZERO


"I can't speak highly enough of Keith, Peter and the team at Milk Bottle Labs. Our experience of working with them in re-platforming the website has been fantastic.

From day one Keith understood what we were looking to accomplish and the timeframe we had to work to. Over the months since, MBL has continuously over-delivered in their work. We are delighted with the end result, and furthermore to be told by our Shopify Success Manager that was the leading Shopify Plus store in Europe in July 2017 - its very first month operating on the Shopify platform!

I would have no hesitation in recommending MBL to anyone considering availing of their service. First class service."

Paul McCann, Managing Director

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