Services delivered

Migrate to Shopify Plus
Theme customisation
Custom checkout scripts
Warehouse integration

Ireland's Favourite School Book Store needed room to scale.

Schoolbooks was established in 2004 and is Ireland's largest schoolbook online marketplace.

As Ireland's favourite schoolbooks store and one of the country's most successful online businesses, a tired legacy custom platform was creaking under the pressure.

Scale with Shopify Plus

With a growing customer base lead by superior customer service, the team needed a scalable platform that could handle high volume order throughout the high season and integrate seamlessly to their warehouse management system.

Zero Downtime

With ambitious plans to scale the team needed a secure, scalable commerce platform with 24/7 priority support and a best-in-class agency to advise and deliver. Shopify Plus gives them the freedom and support to do all that.


The key to's continued success is mobile search.

With a majority of visitors on mobile, needed a fast, responsive shopping cart customised for their unique requirements with minimum errors to maximise conversions.


A+ results with zero downtime and 100% increase in mobile checkouts.

Over the years we've been working together we've continued to maximise the capabilities of the Shopify Plus platform to push the performance of



"Our experience working with Milk Bottle in re-platforming the website has been fantastic.

From day one Keith understood what we were looking to accomplish and the timeframe we had to work to. Over the months since, MBL has continuously over-delivered in their work. We are delighted with the end result, and furthermore to be told by our Shopify Success Manager that was the leading Shopify Plus store in Europe in July 2017 - its very first month operating on the Shopify platform!

I would have no hesitation in recommending MBL to anyone considering availing of their service. First class service."

Shopify apps used