CASE STUDY · 2026
OneSonic.
OneSonic migrated from WordPress to Shopify and Klaviyo with Milk Bottle Labs.
A clean migration, with email working from day one.
THE CHALLENGE
An audio brand outgrowing WordPress.
WordPress had carried OneSonic this far, but a growing direct-to-consumer audio brand needed a platform built for commerce — faster, more scalable, and far easier to manage day to day.
The brief was a clean migration to Shopify with no loss of rankings, data or revenue, plus a proper Klaviyo email foundation. Since launch, we provide ongoing Shopify performance management services to keep the store improving.
WHAT WE DELIVERED
A clean migration, with email working from day one.
- 01
Overview
OneSonic is an audio brand that partnered with Milk Bottle Labs to move off WordPress and onto Shopify, with Klaviyo handling their email marketing.
- 02
The challenge
WordPress was doing the job — until it wasn't. As OneSonic grew, they needed a platform built for commerce: faster, more scalable, and easier to manage. The priority was a clean migration that didn't cost them rankings, data, or revenue in the process, along with a proper email marketing setup to replace whatever was being left behind.
- 03
What we did
We handled the full migration from WordPress to Shopify — store design, build, and data transfer — and got Klaviyo up and running with the flows that matter most: welcome series, abandoned cart, and post-purchase. The result was a store ready to trade from day one, with email working hard in the background from launch.
- 04
Testimonial
"In 2025 we tasked Milk Bottle Labs with migrating OneSonic from WordPress to Shopify. It was possibly the best business decision we made that year. Stress-free from start to finish — and a genuinely wonderful team to work with."
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