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CASE STUDY · 2022

Lucy Erridge Art.

Selling original art online with a new Shopify store build

Lucy Erridge Art Shopify storefront shown on two iPhones
  • Watercolour of a blue tit on dried sunflower head
  • Watercolour of columbine flowers
  • Watercolour of a robin
  • Watercolour of marigolds and zinnias
  • Watercolour of an Irish hare in grass
  • Watercolour of two blue tits on a branch
  • KLAVIYO
  • ORDERLY EMAILS
  • REWIND

WHAT WE DELIVERED

One platform, built to run without specialist knowledge.

  • 01

    Lucy Erridge Art

    New Shopify Store Build

  • 02

    EXHIBITING & SELLING ART ON SHOPIFY

    Based in Adare, Co Limerick, Lucy Erridge Art takes her inspiration from nature and wildlife. A skilful and beautiful watercolour artist, Lucy's clients began to request particular sizes of her artwork to suit their rooms. This lead to her exploring the world of Fine Art Printmaking and Giclée printing. Lucy needed a website to sell her artwork and prints. We created a new Shopfy store to showcase her beautiful art prints for domestic and international customers. A clean, easily navigable site allows her to showcase her stunning designs to best effect.

  • 03

    Customised Theme

    With Lucy's delicate watercolours, it was important for her online store to exhibit them in a sophisticated manner, just like in an art gallery. The homepage is bright and clean, showing the collections really nicely. White space, clear grids and considered typography elevate the user experience and design. Excellent product photography and a great logo really help Lucy's website to shine.

  • 04

    Offering Variants

    Lucy Erridge Art products include; original paintings, prints and cards. Two product templates were built out so that the appropriate information could be shown for each. It was important to showcase variants within the prints correctly. Different size prints, and then options for mounted, framed, or just the print.

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Selling original art online with a new Shopify store build