B2B & Wholesale.

B2B ecommerce on Shopify has improved dramatically with the introduction of Shopify's native B2B features on Plus: company accounts, volume pricing, net payment terms, draft orders with approval flows, and buyer-specific catalogues. For merchants who previously ran wholesale through a separate platform — or worse, through email and spreadsheets — native Shopify B2B removes the operational overhead while giving buyers the consumer-grade experience they now expect.

The business case for B2B on Shopify is increasingly clear. Wholesale buyers are buying online in the same way that retail customers have for the past decade. They want self-service account management, the ability to reorder without calling a rep, and real-time inventory visibility. Shopify's B2B tools deliver this without requiring a separate tech stack or a custom-built buyer portal.

For brands that sell both direct-to-consumer and wholesale, a single Shopify Plus store handling both channels — with channel-specific pricing, catalogues and checkout flows — eliminates the synchronisation problems that come from running two separate systems. Inventory, orders and customer data all live in one place.

The third-party app ecosystem extends what Shopify's native B2B can do: SparkLayer adds a buyer portal with granular pricing rules and order management, while other apps handle quote requests, contract pricing and custom payment terms for enterprise buyers. The combination of Shopify Plus native features and the right app layer covers most B2B use cases without custom development.