CASE STUDY · 2020
The Clean Beauty Edit.
Cruelty-free, ethical and sustainable beauty from around the World.
WHAT WE DELIVERED
- 01
The Clean Beauty Edit
Cruelty-free, ethical and sustainable beauty from around the World.
- 02
SUPPORTING BRANDS THAT MAKE A DIFFERENCE, WITH A FRESH APPROACH FOR THE CUSTOMER JOURNEY.
The Clean Beauty Edit specialises in healthier, toxin-free beauty products that are also sustainably and ethically produced. As the business established itself, The Clean Beauty Edit online beauty emporium needed to be revitalised. The store needed a rebuild and refresh to professionally represent the vision and brand behind The Clean Beauty Edit. With emphasis on optimising the customer journey and store conversion, in order to inspire The Clean Beauty Edit community to shop in an effortless way.
- 03
SUPPORTING BRANDS THAT MAKE A DIFFERENCE, WITH A FRESH APPROACH FOR THE CUSTOMER JOURNEY.
The Clean Beauty Edit specialises in healthier, toxin-free beauty products that are also sustainably and ethically produced. As the business established itself, The Clean Beauty Edit online beauty emporium needed to be revitalised. The store needed a rebuild and refresh to professionally represent the vision and brand behind The Clean Beauty Edit. With emphasis on optimising the customer journey and store conversion, in order to inspire The Clean Beauty Edit community to shop in an effortless way.
- 04
STORE REDESIGN
We did a complete store redesign to deliver an immersive combination of education, inspiration and retail that allows the Clean Beauty Edit community to browse and shop in a seamless way.
- 05
FRONT-END OPTIMISATION
We implemented a range of on-page front-end optimisations to deliver a cohesive design that removed many of the existing barriers to purchase.
More work.
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Burren Perfumery
Milk Bottle Labs has been the e-commerce partner behind Burren Perfumery since 2018 — building their original Shopify store and returning in 2026 to deliver a full Shopify 2.0 upgrade for one of Ireland's most celebrated artisan brands.
VISIT SITE →
The Sweater Shop
Milk Bottle Labs migrated The Sweater Shop from Magento to Shopify Plus — a complete platform migration including all orders, customer history and product data, completed without disruption for one of Ireland's most beloved retail brands.
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AtOne
Irish health supplement brand AtOne launched on Shopify with a ground-up store build by Milk Bottle Labs — designed to sell from day one.
VISIT SITE →Let's build your Shopify future.
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