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Pre-migration audits
Content audit, SEO audit, competitor analysis and value proposition. We map rankings, traffic, links and AI performance before a single URL moves, so nothing is left to chance.
PROTECT RANKINGS · SHOPIFY SEO MIGRATION
Move to Shopify. Keep every ranking, every visit, every sale.
A whole host of services to smooth the transition to, or upgrade of, your Shopify store. We protect current rankings and traffic and give your new store a pro-standard foundation for marketing and revenue growth.
- Protect rankings, traffic and revenue
- Pre-migration content and SEO audits
- Crawl, indexing and taxonomy done right
- Merchant Centre and product feed ready
WHAT YOU GET
Built for the way Shopify stores actually grow.
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Post-migration foundation
A custom CMS to ship strategic content at pace, a full ecommerce review for best-in-class technical deployment, and a category taxonomy blueprint built to support growth.
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Site configuration
Crawl efficiency, signals and directives, product visibility, parameters and filters, pagination, index quality, fetch and render, crawl leaks and server status codes.
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Domain health
Broken backlinks, HTTPS/HTTP leaks, domain portfolio, security, spam and malware, and recovery from manual or algorithmic penalties.
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Site performance and page experience
Images, hosting and CDN, scripts, caching, plugins and compression, tuned for Core Web Vitals and a fast, stable page experience.
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E-E-A-T and structured data
Reviews, contact and customer service, delivery and returns, accreditations, plus product, review, SameAs and mentions schema, meta optimisation and category descriptions.
HOW WE DELIVER
A clear process. No hand-offs. No surprises.
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Audit
Content, SEO, competitors and value proposition mapped. We benchmark rankings, traffic and links before we touch anything.
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Plan
Redirect map, taxonomy blueprint and technical deployment plan agreed in writing before launch.
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Migrate
Zero-downtime cutover behind a complete 301 redirect map. Daily SEO and crawl monitoring for the first month.
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Optimise
Category and product optimisation, Merchant Centre feed, metafields and ongoing content to compound the move.
WHAT OUR CLIENTS SAY
The team at Milk Bottle Labs do a fabulous job. Projects always run smoothly and to schedule, with minimal intervention from our side.
Oonagh O'Hagan
Owner, Meaghers Pharmacy Group
In 2025, we tasked Milk Bottle Labs to migrate OneSonic from WordPress to Shopify. It was possibly the best business decision we made in 2025. A stress-free migration. It is a wonderful team.
David Cawley
Owner, OneSonic
The guys at Milk Bottle really over-delivered. The service and quality of work was impeccable, and I only wish all the companies I engage with were as enjoyable to work with as the team at Milk Bottle.
Donagh Quigley
Founder, The Handmade Soap Company
QUESTIONS
Frequently asked.
Will I lose rankings when I migrate to Shopify?
Not if the migration is handled properly. We map every URL one-to-one, preserve metadata, rebuild structured data and monitor crawl and indexation daily after launch. Most clients hold steady or improve within 60 days.
What is included in the pre-migration audit?
A content audit, an SEO audit (rankings, traffic, links and AI performance), competitor analysis and a value-proposition review. Together these inform the migration plan so we protect what is already working.
Do you optimise the Google Merchant Centre feed?
Yes. Merchant Centre feed optimisation is one of our top-level services, alongside full inventory planning, product page optimisation and metafields, so your products surface more often for relevant search and sell more.
Can you recover from a traffic drop after a previous migration?
Yes. We audit domain health, redirects, indexation, structured data and any manual or algorithmic penalties, then rebuild the foundation to recover lost rankings and traffic.
What are the top-level deliverables?
Site migration that protects rankings, traffic and revenue; full inventory planning; Merchant Centre feed optimisation; product page optimisation; and metafields for accurate filtering and higher conversion.
Let's build your Shopify future.
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