The Clean Beauty Edit

Services delivered

Store Audit
Store build
Shopify theme customisation
Performance enhancements

Supporting brands that make a difference, with a fresh approach for the customer journey.

The Clean Beauty Edit specialises in healthier, toxin-free beauty products that are also sustainably and ethically produced. As the business established itself, The Clean Beauty Edit online beauty emporium needed to be revitalised.

The store needed a rebuild and refresh to professionally represent the vision and brand behind The Clean Beauty Edit. With emphasis on optimising the customer journey and store conversion, in order to inspire The Clean Beauty Edit community to shop in an effortless way.

Store redesign

We did a complete store redesign to deliver an immersive combination of education, inspiration and retail that allows the Clean Beauty Edit community to browse and shop in a seamless way.


Cleansing the skin

We implemented a range of on-page front-end optimisations to deliver a cohesive design that removed many of the existing barriers to purchase.

Shopify apps used