Loulerie Jewellery

Services delivered

Bespoke Store Design
Custom App Development
Optimised for mobile retailing
Shopify Point of Sale migration, setup and training
New inventory management solution

Loulerie required a single multi-channel solution for online and in-store retail.

Loulerie is a boutique jewellery store situated in Dublin's city centre. Consisting of carefully curated design lead jewellery pieces and a bespoke fine jewellery range by Louise Stokes, the founder of Loulerie.

The existing WooCommerce site had become unstable and unmanageable due to the lack of in-house software development skills and the complexity of the legacy solution. Additionally, the dated in-store POS solution was not in sync with the WooCommerce platform which was causing constant customer support issues when unavailable stock continued to be sold online. We knew Shopify would provide the solution.

Bespoke Store Design

We delivered a completely custom Shopify store designed exactly to Louise's design.

This platform migration from WooCommerce to Shopify required a seamless transition without any downtime.

Custom App Developed

We built a custom private app to integrate with Arnotts Department Store retail systems. We also replaced the legacy POS solution with the integrated Shopify Point of Sale offering, whereby providing training to all staff members of the system.


From pop-ups stores and updating content quickly, Shopify has provided the solution.

One of the key benefits of switching to Shopify for Loulerie was the effortless ability to manage their business from their phone.

Since the launch of their bespoke Shopify store, Loulerie has seen an increase of 48% in conversion rate and doubling in sales.

We continue to provide an ongoing service for Loulerie.



"When I first met Milk Bottle Labs and explained what we needed as a business we both knew it was quite a mammoth task as a bricks and mortar business with a growing online business I needed a solution that would work for both. Milk Bottle executed a very successful migration of our Epos and online store just in time for a series of pop up shops we hosted which was absolutely vital to our success. It was easy, efficient and the visibility on the stock was fantastic. Our team can now run the business from wherever we are and for me having access and visibility on my phone for the whole business means I can make much better decisions more quickly. I found Peter and the Milk Bottle team absolutely fantastic to work with and will continue to work with them as we focus more on our online business. For me it was a huge step to move our entire business from one system to another - it meant I really had to trust Milk Bottle and they absolutely delivered in every aspect. We would not be where we are now without their help."

Podcast #21

Louise Stokes and the fine art of jewellery retail

Louise Stokes is the founder of Loulerie, a boutique jewellery store situated in Dublin's city centre.

This podcast episode is a great listen for any business owner who wants to know more about having an online store that compliments your bricks and mortar shop. Louise believes as a business owner you have to be always evolving and looking for adding something new. Loulerie's online store is on the Shopify platform, where Louise loves the ease of being able to manage her business from her phone.

Shopify apps used

CM Commerce