Achill Island Sea Salt

Services delivered

Front end design changes
Speed improvements
Store Audit
Performance enhancements

Harvesting sea salt from the Wild Atlantic Ocean to the kitchen table

Since 2013, the O'Malley family have revived the long forgotten tradition of salt production on Achill Island off the West Coast of Ireland. Popular with chefs and the hospitality industry, the business almost fell off a cliff when the global pandemic struck.

However, by concentrating their efforts to selling online, we helped open up the market for them with a new Shopify store.

Email Automation

We set them up on a new email marketing platform, that would allow them to grow their business with personalised email marketing campaigns.

With enhanced audience segmentation, their email marketing activity can become more targeted and informed with every email sent.

Mobile UX

A drop in the ocean

A premium theme choice allows the store to look great across all device types, essential for online success when over 70% of store visitors are mobile users.

As a result of their new updated and optimised Shopify store, Achill Island Sea Salt saw an increase of sales by 1000% upon launch.



At the beginning of Covid in March, our catering trade fell off a cliff and we knew that we had to adapt to that gap in the market and we believed that online sales would be the way to go. But our website needed a lot of work.

We engaged Milk Bottle Labs to upgrade & refresh our Shopify store online shop. Our sales as a result of that partnership increased online by 1000%.

We're delighted with the work that Milk Bottle Labs have done for us.

Shopify apps used

Orderly Emails
Store Locator