How do you communicate with your customers? How well do you know them? Are you on first-name basis? Or better yet can you anticipate their needs?
While the advantage of a bricks-and-mortar store has traditionally been the personal touch, technology is now much savvier. With the number of emails a person receives each day, you can no longer get away with sending a one size fits all email. You need to cut through the noise and personalise each email to your customer that goes beyond their first name.
And it’s not as difficult as it sounds. With email automation platforms like Klaviyo, you can collect a lot of data about your customers that you can then tailor into a personalised relationship with your brand.
Customers who are nurtured with targeted content produce a 20% sales increase in sales opportunities. And here are a few ways to get started.
To create the most effective personalised email, you need to gather as much information about your subscriber as possible. From there you can send relevant content and products based on your segment lists. For example, you can personalise your emails by gender, age, location and more. The more data you collect, the more enhanced your targeting can be.
Emails that are triggered to send after a customer takes action shows that you are paying close attention to them.
A customer bought a scarf perhaps they would like the gloves and hat to match? Let them know! Sending relevant product recommendations is a great opportunity to cross-sell or up-sell based on their last purchase.
Or if they bought a moisturiser that you know on average lasts 40 days, send them an email to repurchase when they’re getting low. Reminders like this can build up a relationship with each customer and give them a positive experience with your store.
Modern life can be distracting, proven with over 70% of shoppers abandoning their carts. The good news is not all intended to do this and you have a great opportunity to turn these abandoned carts into recovered carts. A timely automated email reminding them of their abandoned cart can get you those conversions.
Say Happy Birthday!
It’s lovely to be celebrated! With apps like Happy Birthday who automatically reward loyal customers with a timely birthday incentive or discount for your store. This nifty app is a great way to build a strong relationship with your customers and drive repeat business.
Personalising your email campaigns is a proven way to increase your open and click-through rates by delivering relevant content to your customers. It can have a measurable impact on your ROI and revenue by also adding value to their experience.
Chat to our team to find out more about setting up email automations.