As you know, video marketing is the use of video to market or promote your brand, service or product. According to studies, videos can enhance your conversions, click through rates, open rates and Google ranking. So if you’re selling online, it makes sense to try and leverage this marketing method by incorporating video wherever possible.
So What Are The Benefits?
According to a study conducted by Forrester Research, a web page that contains video is 50 times more likely to rank on the first page of a Google search. Why? Because a mixture of both written and visual content is more compelling than standalone text and therefore scores higher on Google analytics.
Many of us are visual learners and absorb knowledge quicker if we are shown the right blend of imagery, narration and music. As a result, video’s have been proven to increase an audience’s understandingof a product / service by a whopping 70%! So if you want customers to ‘buy in’ to what you’re offering – show them how!
According to the online shoe and clothing shop, Zappos, product pages containing video convert up to 30% more shoppers’ compared to the ones that don’t. And if that’s not enough to convince you this is something you should think about, remember that increased online visibility is equivalent to more leads, more traffic and more sales!
With the advent of economical video cameras, camera phones and editing software, it’s relatively easy for anyone to create a video on his/her own. As the saying goes, “Your only limit is your own imagination!”
If a customer is skeptical about purchasing products or services on the web, then an effective promotional video can really help to bridge that gap of trust and bring a customer across the line.
Thanks to newly added features, social networks are now advocating video content - Twitter has Periscope, Instagram has Instagram Stories & 60-Second Videos and Facebook has launched Live Video, 3600 Video and Lifestage.
If you decide to do some video marketing in this channel, keep in mind that your video has to be emotive rather than fact based. If you want to gather a wave of social shares then appeal to your audience’s human nature, create a video that makes them think “Owning that would make my life easier / cooler / better!”
Finally, according to statistics, mobile video views experienced an increase of almost 400% from 2012 to 2014, showing that people really like to watch video while on the move!
I imagine that statistic has at least doubled since 2014, so if you want to gain the attention of the billions of smartphone users out there – create some video content!
So there you have it. If you want to attract more customers, break out your inner Stephen Spielberg and put some thought in to creating some great video content!
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