The benefits of a functional website
Frequently, Aine mentioned how important functionality was, not just to her and her business, but to her customers and their experience on her website.
“Milk Bottle Labs recommended lots of functional apps. When I would look for functionality, say, for managing the printing of our orders, they chose what app to use straight away because they knew what worked best, they didn’t even ask us, they just said ‘this is the app for you.’
“So, they launched our website, and they customised maybe a dozen apps or more.”
As well as being fundamental to helping Aine improve her website’s functionality, they also helped her online business thrive.
“Our returning customer rate has definitely improved,” Aine tells us. “The tracking of data is also much better on Shopify.”
With Milk Bottle Labs and Shopify, Wardrobe Plus now have “better eyes” on their metrics, stats, conversion rate and average order value, and their online traffic has improved. Milk Bottle Labs even helped Wardrobe Plus move to Shopify 2.0, with better visuals and navigation that is easily customisable.
“The website is now much more user friendly for the team, and it’s quick,” Aine says. “Three years ago, the site looked very homemade. It now looks like the professionals have done it.”
Aine also discusses the benefits of an easy-to-navigate website, which has been easy to implement and achieve with the help of Milk Bottle Labs and their expert team. This means that Wardrobe Plus’s customers can access what they want in a more efficient way, which keeps customers from falling away and keeps them engaged with the site for longer.
Overall, Milk Bottle Labs have taken Aine’s website from cluttered and clunky to functional and navigational, providing a better user experience for her customers and a better understanding of the business’s online stats for her team.