It’s nuts really…...
For first-time online store owners launching a store can be a terrifying ordeal. You’ve been imagining about this moment, in many cases for years, yet here you are ready to remove your password page and you can’t take the next final step. Instead, the store remains un-launched, as you continue to pay your monthly fees to Shopify and the other app developers whilst you wait for conditions to be perfect. Maybe the product descriptions aren’t right, or the lifestyle photography falls short of how you want the brand to be perceived, or the navigation is confusing for some edge-case testers……. Whatever the reason, it has caused you to hit the pause button and you are still not live.
It’s a lot more common than you might imagine.
You worry about what your friends / family / ex-colleagues / strangers might think or say when they view your store. You fret about how you will cope when sales go through the roof and you haven’t enough hours in the day to process the orders ( really!!! ). Like an insecure teenager staring in the mirror your anxiety level ratchets up a few notches every time you look at competitor stores and think you aren’t worthy to compete with them.
By not throwing open the doors to the world you are still not generating revenue,
still not being indexed by the search engines,
still not learning about where and why visitors will abandon your site,
still not generating valuable customer reviews,
still not learning,
still not improving,
still not growing…...
Just launch the store.
You’ll never look back and your whole new journey of discovery will begin.
So how do you overcome these fears if you are one of the many who suffer from this?
“An entrepreneur is someone who will jump off a cliff and assemble an airplane on the way down.”
So what’s holding you back? Jump!
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