Here at Milk Bottle Labs we're often asked: What is Shopify Plus and should I consider moving to it? Here's everything you need to know:
What is Shopify Plus?
Shopify Plus is a hosted enterprise ecommerce platform aimed at high volume retailers typically with turnover in excess of €750,000 per annum. Shopify Plus offers the power to scale for growing brands and online stores.
What are the benefits of migrating from your current platform provider? It's a big decision so we've listed 8 advantages of upgrading to and/or migrating to Shopify Plus.
1. Unlimited bandwidth
Shopify Plus servers are reliable and fast with unlimited bandwidth that provides reassurance about your site’s performance during peak traffic times. Being able to handle over 10,000 transactions per minute makes Shopify Plus the ideal platform for high-volume ecommerce stores and ideal for busy online retail periods leading up to Christmas like Black Friday. You won't ever have to worry about monitoring outages. Being confident that your website can handle high volume traffic and transactions and knowing that your customers won’t be deterred is a big plus for Shopify Plus.
2. Design flexibility
Some of the best designed ecommerce sites are on the Shopify platform. While you can customise themes on Shopify by changing header and footer menus, typography, colours and homepage layout, Shopify Plus allows you to go even further.
The fully responsive platform allows you to create fluid customer experiences that work on any screen.
3. Product Event Management
Have a flash sale to organise? Or a new product to launch and don’t want to be up all night the day before your epic event goes live? Launchpad is an exclusive tool for Shopify Plus customers that allows you to schedule, coordinate and execute major ecommerce events in advance. Pre-plan everything with Launchpad to schedule bulk changes to coincide with the beginning and end of events in your online store.
4. Discount Functionality
Offering discounts is a powerful marketing tool. With Shopify Plus, you gain access to the Script Editor which allows developers to create personalised experiences for your customers in their cart and at checkout. You can use scripts to customise shipping and payment options like free shipping based on what is in their cart. You can also create product-specific discounts like buy one get one free.
5. Personalised, dedicated help and support
Available 24/7. Having instant access to support while you focus on growing and running your business is vital. With automatic updates and maintenance, you don’t have to worry about the technical side. Every Shopify Plus account has its own Launch Engineer and access to a team of experienced Merchant Success Managers within Shopify to help you accelerate the growth of your store.
6. Shopify Flow
One of the pressures that merchants have is not having enough time. Exclusive to Shopify Plus, Shopify Flow is an ecommerce automation platform that helps retailers reclaim their time. Merchants can use Flow to automate common tasks that are being repeated. Flow can help you tag products that are out of stock and you can use it to track discount codes and to reward your customers for their loyalty. Read more about Shopify Flow here.
7. Wholesale Channel
With Shopify Plus you can expand into the B2B market, by creating a separate password-protected storefront. Operating as an extension of your online store, your wholesale channel will have the same products but at different prices. You can assign your customers to customised price lists in which they can only see those products on that list. Inventory is synced to your B2C store and you have the ability to apply minimum or maximum purchase amounts storewide or per customer.
8. App and Integrations
Shopify is well-known for its extensive app marketplace and ease of integration with other platforms. Shopify gives you access to over 1500 apps that are checked and verified by the Shopify team, so you know they can be trusted to make running your online store easier.
There are apps to help with a whole bunch of things like:
- Customer support
- Inventory management
- Sales and Conversions
- Discounts and special offers
- Trust and security
- Handling wholesale customers
Shopify Plus comes with a higher API limit, which will allow you to accomplish a lot more when it comes to app and ERP integrations. This means multiple apps can work side-by-side on your store without you breaking an API limit.
Get in touch with us if you would like to discuss how Shopify Plus can bring your business to the next level.