The Lovely Little Label

Client Requirements

Like many startup entrepreneurs Sinead Starrs had built her first Shopify store herself. As her business continued to grow she needed to get Shopify Expertise to raise it to a more professional level and solve many of the challenges that she was experiencing with her growing business.


Theme Upgrade
Conversion Rate Optimisation
Store Audit
Accelerated Checkouts
Customer Lifecycle Management
SEO optimisations

Turning Heads

Making a strong first impression is essential for most ecommerce stores and this is very much the case for those in the wedding industry. Brides-to-be always want the best for their big day so when they shop online, it's essential they get a high quality, effortless experience.

Colours and typgraphy are very important in conveying a brand identity and visual impact. Sinead chose bold, bright colours and strong font choices to bring a cheery, fun aspect to her store.

Lead First

When you are a solopreneur it's important to lead with your own personal brand - people still want to buy from people, so we wanted to "lift the veil" and give store visitors an insight into Sinead's story of how she got started and why she loves making brides happy. A visually impactful About Us page delivers this for The Lovely Little Label...


  • 3x

  • +420%

    Conversion Rate

"I knew about Milk Bottle Labs from attending the regular meetups they host here in Dublin, so before even starting I already knew the guys were going to be the right fit for me.

I had a shopify store already that I had built myself and had outgrown & I needed an upgrade. There was no heavy sales pitch, the process was completely transparent and the team were enthusiastic about sharing their Shopify knowledge & best practices from the get go.

I had a very specific look and feel in mind for the website, so the team gave me a theme to play with and break until I was happy with it, that way i could test out the different aesthetics and choose based on what actually looked good. I had no down time on my store and couldn't be happier with the results.

I look forward to working with Milk Bottle Labs again in the future. Thanks guys."

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