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The Milk Bottle eCommerce Show.

Hosted by Keith Matthews, sponsored by Shooopr. Honest conversations with the founders, builders and operators shaping Shopify commerce.

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Episode #112: Turning Shopify Support Tickets Into Revenue

LATEST EPISODE · #112

Turning Shopify Support Tickets Into Revenue

Hamish McKay built Order Editing after fielding thousands of post-purchase change requests a month. The result is a self-service platform running on 1,600+ Shopify stores — including Gymshark, TOMS and Mejuri — that lets shoppers fix their own orders before fulfilment and generates upsell revenue in the process.

Sep 14, 2026

ARCHIVE

Every episode. From #1 to today.

Episode #111

Formulating the Perfect Wellness Brand on Shopify in Ireland

Jul 21, 2026
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Episode #110

Is AI really driving a search change across Shopify stores?

Jun 23, 2026
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Episode #109

From WordPress to Shopify. Babyboo.ie's Replatforming Journey

May 27, 2026
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Episode #108

#Episode 108: Revolutionising E-commerce Marketing with AI by ASK BOSCO

Aug 7, 2025
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Episode #107

#Episode 107: Navigating the European Accessibility Act with Vially.io

Jul 8, 2025
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Episode #106

#Episode 106: Why Size Matters on the Shopify Platform

Mar 17, 2025
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Episode #105

#Episode 105: Adding some fizz to B2B eCommerce with SparkLayer

Feb 6, 2025
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Episode #104

#Episode 104: Throwback Chat - MicksGarage.com - An Irish Pioneer in eCommerce

Dec 30, 2024
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Episode #103

#Episode 103: Super Shopify AI-powered personalisation by REBUY

Oct 24, 2024
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Episode #102

#Episode 102: Building repeat revenue on your Shopify store with Relo

Feb 22, 2024
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Episode #101

#Episode 101: A Clean Shopify Canvas with Marcus Seoige

Dec 12, 2023
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Episode #100

#Episode 100: Unlocking TikTok's Marketing Magic: Insights from Mycel Digital

Nov 21, 2023
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Episode #99

#Episode 99: Throwback Chat - The Unofficial Shopify Podcast Guy

Oct 24, 2023
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Episode #98

#Episode 98: Gavin Ballard & the Australian eCommerce Submarine

Sep 28, 2023
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Episode #97

#Episode 97: Dataships: Turn GDPR Compliance into an eComm marketing tool

Sep 14, 2023
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Episode #96

#Episode 96: Throwback Chat - The Importance of eCommerce Design with Nick Disabato of Draft.nu

Aug 31, 2023
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Episode #95

#Episode 95: MicksGarage.com - An Irish Pioneer in eCommerce

Aug 10, 2023
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Episode #94

#Episode 94: E-commerce Success: In Conversation with Growth Guru Luke Carthy

Jul 20, 2023
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Episode #93

#Episode 93: Mastering SMS with Leigh Marcum Phelps of Attentive

Jun 22, 2023
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Episode #92

#Episode 92: The AI Advantage: Boosting eCommerce sales with Kausambi of Mason

Jun 8, 2023
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Episode #91

#Episode 91: Callum McKeefery of Reviews.io: A man on a mission

May 25, 2023
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Episode #90

#Episode 90: Throwback Chat - 3 Inspiring Women of Shopify:

May 9, 2023
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Episode #89

#Episode 89: Smart Shopify subscriptions with Gaby Tegen of Smartrr

Apr 25, 2023
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Episode #88

#Episode 88: Throwback Chat - How 3 Irish female Shopify entrepreneurs got started

Apr 6, 2023
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Episode #87

#Episode 87: Throwback Chat - Fresh's Shopify Journey, featuring Shane Byrne

Mar 23, 2023
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Episode #86

#Episode 86: Unlocking Shopify Growth: Let's meet StoreHero.ai founder, Thomas Gleeson

Mar 9, 2023
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Episode #85

#Episode 85: The Future of Personalised Online Shopping with Shopbox.ai

Feb 21, 2023
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Episode #84

#Episode 84: Building a successful Shopify DTC business in record time

Feb 7, 2023
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Episode #83

#Episode 83: How these 3 Shopify App Devs got started

Jan 24, 2023
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Episode #82

#Episode 82: Conversational commerce with Cloda.io & Shopify

Jan 10, 2023
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Episode #81

#Episode 81: Shopify is helping HerSport.ie address media coverage of female athletes

Dec 13, 2022
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Episode #80

#Episode 80: eCommerce data benchmarking with Fran Quilty, CEO of Conjura

Nov 22, 2022
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Episode #79

#Episode 79: Take 2: The 'Realities of Retail in 2022' with Louise Stokes

Nov 8, 2022
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Episode #78

#Episode 78: Understanding customer data with Xtremepush

Oct 25, 2022
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Episode #77

#Episode 77: Turn eComm packaging into profit centre with Penny Black

Oct 20, 2022
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Episode #76

#Episode 76: eCommerce Design Principles with Nick Disabato of Draft.nu

Sep 27, 2022
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Episode #74

#Episode 75: Optily & the World of Marketing Optimisation

Sep 6, 2022
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Episode #74

#Episode 74: Digital Strategy with Caroline Dunlea of Core Optimisation

Aug 25, 2022
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Episode #73

#Episode 73: Prepare your eCommerce store for Google Analytics 4

Aug 16, 2022
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Episode #72

Launching a DTC brand with the Fabulous Pharmacist

Jul 28, 2022
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Episode #71

The 2022 eComm Awards with Kevin Traynor

Jul 13, 2022
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Episode #70

Delighting Shopify customers with SMS marketing

Jun 29, 2022
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E-commerce accounting automation by Synder

Jun 14, 2022
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Episode #68

Making Shopify invoicing interesting & profitable

May 25, 2022
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Episode #67

Supercharge your Shopify theme with Design Packs

May 10, 2022
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Episode #66

A CEO Story; building Amaze.co with Aaron Day

Apr 19, 2022
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Episode #65

From Italy to Ireland with Matteo Grassi of Popup.store

Apr 5, 2022
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Episode #64

Why you can't afford to fall behind on personalisation for your Shopify store

Mar 31, 2022
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Episode #63

The importance of data for scaling ecommerce brands

Mar 15, 2022
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Episode #62

Creating and selling an unique fashion product 'the original wrist pocket' online

Feb 22, 2022
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Episode #61

How Brightpearl is redefining ecommerce automation

Feb 8, 2022
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Episode #60

All about Klarna 'buy now pay later' for your Shopify store

Jan 27, 2022
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Episode #59

Stephen Jiang, Founder of Fervor + Hue

Jan 4, 2022
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Givz back on your Shopify store

Nov 30, 2021
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Episode #57

From Oz to Denmark with 'The Orderly' Shopify Guy

Nov 16, 2021
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Episode #56

How Lorraine Higgins is helping to shape the future of digital

Oct 26, 2021
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Episode #55

The Irish Shopify Guy in New York

Oct 12, 2021
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Episode #54

Shopify Online Store 2.0 with Default HQ

Sep 7, 2021
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Episode #53

A Masterclass in Shopify Product Page Optimisation

Aug 24, 2021
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Episode #52

The Shopify support heroes

Aug 3, 2021
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Episode #51

Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 2)

Jul 20, 2021
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Episode #50

Creating smart collections for your Shopify store

Jul 13, 2021
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Episode #49

Oonagh O'Hagan, Owner of Meagher's Pharmacy Group (Part 1)

Jul 6, 2021
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Episode #48

Fix your analytics with Littledata

Jun 23, 2021
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Episode #47

Grow your ecommerce business through split testing

Jun 3, 2021
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Episode #46

The high volume photo retouching app

May 11, 2021
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Episode #45

Connecting Shopify stores with the right tech tools

Apr 27, 2021
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Episode #44

Preparing your Shopify store for Google's Page Experience Update

Apr 13, 2021
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Make confident pricing decisions to sell more

Mar 30, 2021
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Episode #42

Boost online sales with referrals

Mar 2, 2021
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Episode #41

How long did it take Freshonline.ie set up on Shopify?

Feb 1, 2021
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Episode #40

Kerrigans, the early innovators of fresh online delivery

Dec 15, 2020
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Episode #39

Building a world-beating Vegan brand on Shopify

Nov 25, 2020
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Episode #38

Creating hyper-personalised video marketing ads

Oct 22, 2020
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Episode #37

Facebook marketing tips for your Shopify store

Sep 22, 2020
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Episode #36

Sell more with Messenger Marketing

Sep 1, 2020
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Episode #35

Rewind and backup

Aug 11, 2020
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Episode #34

Zapiet - the app for store pickup and delivery

Jul 14, 2020
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Episode #33

The power of video marketing

Jul 1, 2020
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Episode #32

Reunite with Keir Whitaker

Jun 16, 2020
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Episode #31

The rise of gift cards

Jun 12, 2020
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Episode #30

John Riordan from Shopify

May 26, 2020
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Episode #29

Covid-19 purchasing and consumer insights with Klaviyo

May 14, 2020
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Episode #28

Step up your marketing with Privy

Apr 28, 2020
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Episode #27

Headless e-Commerce on Shopify with Kelly Vaughn

Apr 7, 2020
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Episode #26

How Gorgias can help you and your customers

Mar 17, 2020
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Remote Working with Shauna Moran

Mar 3, 2020
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Episode #24

Kieran Masterton + Default

Feb 18, 2020
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Episode #23

The Renascence of SMS

Feb 4, 2020
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Episode #22

Excel your Shopify store with Matrixify

Jan 28, 2020
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Episode #21

Louise Stokes and the fine art of jewellery retail

Jan 7, 2020
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Episode #20

Recover sales with Pushowl

Dec 23, 2019
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Episode #19

It's Jay Myers, the Black Friday Superstar (Part 2)

Dec 5, 2019
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The Shopify Rockstar from Columbus, Ohio

Nov 20, 2019
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Episode #17

Meet Enda The Shopify Kit Man

Oct 31, 2019
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Podcast #16: The Journey From Cool Glasgow to Sunny San Francisco

Oct 18, 2019
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Podcast #15: The Shopify Mayor of Winnipeg (Part 1)

Sep 26, 2019
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Episode #14

Podcast #14: Profile of Shopify Plus Senior Launch Engineer

Sep 3, 2019
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Podcast #13: Meet Kurt Elster - Jay Leno's Shopify Guy

Aug 9, 2019
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Podcast #12: Do you wish your customers a happy birthday?

Jul 24, 2019
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Podcast #11: Keir Whitaker De:brief on Shopify Unite 2019

Jul 10, 2019
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Podcast #10: Customer Journey Retargeting with Shoelace

Jun 12, 2019
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Podcast #9: Keir Whitaker and Shopify Unite De:brief 2019

May 16, 2019
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Episode #8

Podcast #8: Send Smarter Emails

Apr 10, 2019
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Podcast #7: Product Photography Editing with Pixc

Mar 12, 2019
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Podcast #6: From farmers' markets to the global market

Feb 12, 2019
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Podcast #5: Email marketing by Conversio

Jan 22, 2019
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Podcast #4: Using Shopify to reach a niche market

Dec 28, 2018
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Podcast #3: Photo Reviews with Yoni from Loox.io

Dec 18, 2018
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Podcast #2: Bjorn of Forsberg+2

Nov 2, 2018
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The Backup Guy

Oct 15, 2018
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